Senior CRM Strategist

Razorfish is rebuilding itself around people-first marketing—and they need you to architect CRM strategies that actually move the needle. You'll own the full customer lifecycle across owned channels, translating data into journeys that drive loyalty and revenue. First 3 months: Audit existing CRM tech stack (Braze/Salesforce/Hub

Spot) and map current customer journey touchpoints for 2-3 key client accounts. Develop 3-5 strategic CRM recommendations (audience segmentation, channel mix, automation flows) with projected lift metrics. Establish performance baseline across email, push, SMS channels and create monthly reporting cadence with analytics partnership. Brief creative team on 2-3 campaigns with insightful positioning and audience personas to demonstrate strategic direction.

Key metrics:

Email Open Rate / Click-Through Rate, Customer Lifetime Value (CLV) by Cohort, Unsubscribe Rate / List Health, Campaign Time-to-Launch, Creative Brief Quality Score.

Tools:

Salesforce, Hub

Spot, Braze, Email Marketing Platform, Analytics Platform, Google Analytics, Tableau, Marketo.

Salary:

$120K-$155K base.

Ideal candidate:

You've shipped 5+ CRM or email marketing strategies at an agency or in-house team and can show the impact (open rates, revenue lift, retention gains). You think in data but speak in storytelling—you can brief creatives and present to C-suite with equal clarity. You're comfortable with Salesforce, Hub

Spot, or Braze and understand audience segmentation, automation flows, and cross-channel orchestration. You thrive in collaboration and can juggle multiple client campaigns without dropping the ball. You're genuinely curious about emerging CRM tech and can articulate why a tool upgrade or new tactic matters to the bottom line.