CRM & Lifecycle Marketing Manager

Go

Sats is India's simplest onramp to assets. We help lakhs of Indians convert their everyday spending into Bitcoin and Gold - building long-term wealth through a habit they already have: spending money. Backed by Konvoy , Y Combinator, Accel and others, we recently closed our $5M Series A and are scaling rapidly toward becoming the default wealth-building tool for mainstream India.

About the Role: You will own the entire user lifecycle communication strategy - push notifications, in-app messaging, Whats

App campaigns, email, and SMS. You will design event-triggered flows in Mo

Engage to convert signups to KYC, KYC to first transaction, and one-time users to repeat customers.

Required Skills:

• 4+ years in CRM/Lifecycle Marketing at a consumer fintech or app

• Deep hands-on with Mo

Engage, Clever

Tap, Braze, or Web

Engage

• Has built and optimized Whats

App Business API campaigns (template management, BSP integration)

• Strong understanding of segmentation, cohort flows, and personalization

• Comfort working with Whats

App templates, Meta categories, and compliance

• Solid analytical skills - lives in Mixpanel/Amplitude

Bonus:

• Built incentive-driven flows (cashback, bonus credits) that lifted conversion