Content Desk Analyst - Marketing Communications

Marketing Analyst-KMPL-Support Services-Marketing HO Content Desk Analyst - KMPL-Support Services-Marketing HO Job Title: Content Desk Analyst Location: Kotak Mahindra Prime Limited, Kotak Infinity, HO Employment Type: Full-time Overview We are seeking a detail-oriented Marketing Analyst to manage and monitor customer communications and support campaign execution for our Car Finance vertical. This role requires strong organizational skills, attention to detail, and a good command of English for reviewing and refining communication content. Key Responsibilities Communication Management (60%) Track all customer communications (SMS & Email) sent through various systems. Review and correct grammar in communication templates to ensure language accuracy. Publish monthly MIS reports detailing: Number of SMS deployed Originator of the communication Frequency of the communication Maintain a comprehensive repository of all approved communications (active and inactive) within the system. Campaign Management (40%) Collaborate with creative agencies and product teams to execute lead generation campaigns for Car Finance. Coordinate campaign assets and approvals. Track campaign performance and report progress to stakeholders. Required Qualifications Bachelor’s degree in Marketing, Communications, or related field. Strong command of English language (grammar and proofreading skills). Proficiency in MS Excel and reporting tools for MIS preparation. Basic understanding of marketing campaigns and customer communication processes. Excellent organizational and documentation skills. Preferred Qualifications Experience in campaign management and agency coordination. Familiarity with CRM systems and marketing automation tools. Experience Level Mid Level