E-Commerce Marketing Sales Analyst

Caravan Group, a multi-channel e

Commerce retailer in home goods, pet supplies, kitchen tools and other categories, is looking to expand our marketing team as we push into new channels and grow our product offerings.

This position is responsible for managing sales and marketing campaigns across different marketing platform (Amazon, Walmart, e

Bay, etc) and assisting in driving our go-to-market, and social media strategies for our brands. The ideal candidate should be proactive in learning, data-driven, and problem-solving with track record in increasing traffic and sales.

Key Duties and Responsibilities:

• Own and be responsible of success of specific products including SEO, paid advertising, etc

• Write and improve product listing across various e-commerce platform such as Amazon, Walmart, Ebay, Shopify

• Analyze advertising data (PPC, ad spent) and make inform decision to optimize advertising spend for each product

• Research market trends and competitors to adjust pricing and promotion strategies

• Create sales report - monitor and review Amazon advertising campaigns and budgets, optimize campaigns to ensure they are continuously bringing quality traffic to our website, increase listing visibility and revenue;

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Generate, edit, publish and share marketing content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

• Provide excellent customer services – answer customer inquiries, solve return and exchange issues, and improve customer's satisfactions

Qualifications and requirements:

• 3+ years e

Commerce experience (Amazon, e

Bay, Walmart, Shopify)

• Deep knowledge with Amazon PPC, Google Ads

• Proven working experience in social media marketing

• Highly proficient with Excel or any data analysis tool

• Experience with channel management software (2+ years)

• Bachelor's Degree

• Bilingual a plus (Spanish, Chinese)

• Marketing experience (Launching new products, understanding competition, coming up with ideas to drive sales)

• Positive work attitude, willingness to accept feedback, learn, and improve

• Experience with shipping software such as UPS, Fedex, Shipstation a plus

Caravan Group’s Values

• Strive For Excellence – Accountable for self and others in getting your work done

• Teamwork – Drop your ego at the door, we work as one team; Be open to new ideas

• Respect – Treat one another with respect; We do not discriminate in anyway

• Bias For Action – Be proactive; Act and move fast

• Be Nice – Decency, gratitude, and respect for one another are requirement

• Continuous Improvement – Don’t be complacent; Keep learning and get better; Be coachable

• Think long term – Focus on the future and make decision that drives long term growth

Job Type: Full-time

Benefits:

• 401(k)

• 401(k) matching

• Dental insurance

• Employee discount

• Health insurance

• Paid time off

• Vision insurance