Marketing Specialist - Analytics, Onsite Conversions, Email Marketing

Oyster

Link is the fastest-growing restaurant & hospitality job site. The site recently launched and is generating over 350,000 monthly visitors organically.

We are seeking a Marketing Specialist with strong analytical thinking, hands-on product optimization experience and excellent English communication skills with proven expertise in:

• Analytics and CRO (conversion rate optimization)

• Email marketing and lifecycle campaigns

• Running experiments (A/B tests) to improve engagement and conversion

• Setting realistic monthly growth goals, tracking results and creating performance reports

The GOALS for this position is to:

• Ensure qualified candidates that come to the site sign up and create profiles

• Get hiring managers to post jobs on a regular basis

• Increase applications per job posting

• Increase user return rate through email and notifications and other reengagement means

• Improve stickiness onsite to increase time on site and pages per visit

Required Skills:

• 3+ years improving digital platforms through data-driven experimentation

• Native-level ability to use AI tools to analyze data and identify growth opportunities

• Strong experience with product analytics tools (GA4, Clarity...)

• Hands-on experience with email marketing platforms (Klaviyo, Hub

Spot, Apollo)

• Strong understanding of conversion optimization, funnels and A/B testing

• Strong problem-solving mindset with ability to translate user behavior into product improvements

Oyster Link offers competitive salaries, yearly growth opportunities AND profit sharing.

This is for a full-time, remote-work-at-home position. We do require team members who can work up until 3pm EST.

What we offer at Oyster

Link:

• A work culture focused on mutual success and continuous growth

• Job stability and growth

• Profit Sharing

• Challenging projects and opportunity to work with great team members

• Work-from-home opportunity

• 4 weeks paid time off

We are seeking to make IMMEDIATE hires.

Recruitment steps:

• Apply via Linked

In

• Receive a short questionnaire

• Send back answers + CV

• Have an interview with our Recruiter

• Have a Test

• Have an interview with Hiring Manager

• Get feedback