Marketing Analyst

CRM Marketing Data Analyst

Contract

• Outside IR35*

Hybrid (midlands office)

9-months+

Immediate start

Overview

The Marketing Data Analyst is responsible for the scoping and hands on delivery of CRM / Email / SMS Campaign analysis.

The role is not just delivering numbers, but a proactive role accountable for stakeholder management and the ability to drive action from recommendations.

Key Responsibilities:

Be a key point of contact for the email marketing team, delivering analysis through regular Power BI reporting and SQL deep-dives.

To deliver weekly performance summaries to the Head of CRM and other senior stakeholders.

Present results confidently and clearly in a group forum to both technical and non-technical audiences.

To lead the scoping and delivery of new reports and analysis briefs.

To self-prioritise a high volume of work demand to ensure the most effective use of resource.

To design A/B tests to ensure that control groups provide robust results with statistical significance.

Ability to forecast future campaign performance based on historic selection volumes and response rates.

Essential:

Proven experience in marketing analytics: High volume campaigns, complex omni-channel data selections & test structures, automation of response analysis through BI tools.

Business intelligence reporting (Power BI)

Moderate to advanced SQL

Google Analytics / GA4 Web Analytics

Presentation skills

Technical problem solving and providing data solutions

Pro-activity, turning analysis into recommendations

Driving innovative approaches to optimising campaign response and conversion

Please get in touch for more information