Senior Web and Digital Marketing Analyst

Senior Analyst-Web-Digital Enablement-KGS CH Proven experience in Digital Marketing (preferred B2B experience), Website and Content Management, Web analytics, and SEO 4–5 years in marketing, with a strong understanding of web technologies, user experience (UX), content management systems (CMS), and analytics tools to ensure our digital presence is engaging, effective, and aligned with business goals. Website Operations & Maintenance

• Manage day-to-day operations of the corporate website and microsites.
• Ensure website content is accurate, up-to-date, and aligned with brand guidelines.
• Coordinate with internal teams and external vendors for website updates and enhancements. Content Management
• Upload, format, and publish content using CMS platforms (e.g., Word

Press, Adobe Experience Manager).

• Collaborate with content creators, designers, and developers to ensure timely publishing. Analytics & Reporting
• Monitor website performance using tools like Google Analytics, Adobe Analytics, or similar.
• Generate regular reports on traffic, engagement, and conversion metrics.
• Provide insights and recommendations for optimization based on data analysis. SEO & UX Optimization
• Implement SEO best practices to improve search engine rankings.
• Conduct UX audits and recommend improvements to enhance user experience.
• Project Management
• Lead or support web-related projects including redesigns, migrations, and new feature rollouts.
• Manage timelines, stakeholders, and deliverables effectively. Any professional certifications required: Bachelor’s degree in Marketing, Communications or similar Experience Level Senior Level