Sr. Paid Marketing Analyst

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies.

You will receive:

• Extensive Growth Opportunities

• International Exposure

• Training Programs

• Mentorship

OUR OFFERINGS

• Pull Marketing (SEO)

• Google Ads

• Web Development

• UI / UX Design

• Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: We

Work Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy

• Drive keyword strategy and restructure accounts to unlock scalable growth

• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI

• Analyze and interpret conversion and attribution data to deriveactionable strategic insights

• Ability to create strategies and budget forecasts

Communication:

• Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies

• Partner with internal teams to address performance challenges

• Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization

• Optimize campaigns on platforms like Google Ads, Bing Ads, and Linked

In Ads

• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met

• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients

• Present key strategies and insights to Client Success Managers and clients

• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

• Minimum 2 experience hands on experience with Google Ads

• Strong domain expertise in paid media, including strategy, execution, and analytics

• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making

• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking

• Excellent written and verbal communication skills in English

• Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

• Google Ads, Linked

In Ads, Bing/Microsoft Ads

• Google Tag Manager (GTM), GA4, Looker Studio

• Strong understanding of performance marketing principles, bidding

• strategies, and attribution models

• Proven track record in driving successful PPC and paid search campaigns

• Experience in dealing directly with clients

• Effective communication and reporting skills

• Good experience in managing medium to large-sized budgets

• Strong analytical skills and should be good with numbers

• Should have a data driven approach to work

PREFERRED ATTRIBUTES

• Experience in Linked

In Ads

• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc

• Residing in/ willing to relocate to Pune

• Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

• Health insurance

• Leave encashment

• Provident Fund

Experience:

• Google Ads: 2 years (Required)

Location:

• Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person