Meta Media Buyer – Lead Generation Specialist

Company Overview:

Growth Fusion is a global marketing solutions provider committed to helping brands and advertisers expand their reach across diverse markets. By leveraging cutting-edge marketing strategies and data-driven insights, we empower businesses to connect with new demographics, streamline campaigns, and drive sustainable, scalable growth.

Role Summary:

Growth Fusion is seeking dynamic professionals with a strong passion for media buying and performance-driven marketing. Ideal candidates will have a proven ability to plan, execute, and optimize lead generation campaigns across social media and native advertising platforms. These roles involve end-to-end campaign ownership, deep audience research, cross-functional collaboration, and a strong focus on performance analytics and growth.

Key Responsibilities:

• Strategically plan, launch, and manage lead generation campaigns across platforms such as Facebook, Tik

Tok, Taboola, and Outbrain.

• Use advanced tracking and attribution tools like Everflow, Voluum, and Red

Track to monitor, analyze, and optimize campaign performance.

• Conduct detailed market research and audience segmentation to ensure accurate targeting and high-quality lead acquisition.

• Continuously analyze performance metrics and KPIs to improve ROI, scale successful campaigns, and achieve lead volume targets.

• Collaborate closely with creative teams to develop compelling ad copy and creatives tailored to target audiences.

• Support lead engagement and nurturing efforts throughout the sales funnel.

• Stay up to date with platform updates, advertising trends, and best practices in media buying and lead generation.

Qualifications:

• Proven experience running lead generation campaigns on social media platforms (e.g., Facebook, Tik

Tok) and native advertising platforms (e.g., Taboola, Outbrain).

• Strong understanding of media buying strategies and campaign optimization for performance-driven outcomes.

• Hands-on experience with tracking and attribution tools such as Everflow, Voluum, or Red

Track.

• Solid skills in market research, data analysis, and audience targeting.

• Familiarity with campaign management tools and performance dashboards.

• Excellent communication and collaboration skills to work effectively with cross-functional teams.

• Self-motivated, detail-oriented, and able to thrive in a hybrid or in-office work environment.

Bonus Qualifications:

• Experience managing international markets or multilingual campaigns is a strong plus.