Senior Media Buyer – Perfumes & Oud

About the Client
Our client is a distinguished player in the perfumes (oud, attar, and luxury fragrances) sector in Saudi Arabia, combining traditional Arabian scents with modern luxury. They are seeking a results-driven Senior Media Buyer to lead their digital acquisition efforts across the Kingdom.
Role Overview
The Senior Media Buyer will own the end-to-end paid media strategy and execution for the brand's fragrance portfolio. This role requires proven experience across GCC fashion or luxury markets, deep knowledge of the Saudi consumer journey, and the ability to scale acquisition through platforms like Meta, Snapchat, Tik

Tok, and Google.
Key Responsibilities
Plan, execute, and optimize paid media campaigns across Meta, Snapchat, Tik

Tok, and Google Ads (Search, Shopping, You

Tube, Performance Max).
Develop audience strategies specifically for perfume and oud buyers, including seasonal peaks (Ramadan, Eid, Saudi National Day, Black Friday).
Collaborate with creative teams to adapt ad content (video, static, UGC) with culturally relevant Arabic and English copy.
Manage daily campaign operations: bidding, creative testing, frequency capping, and placement optimization.
Implement and maintain tracking via Meta CAPI, Tik

Tok Pixel, Google Tag Manager, and GA4.
Monitor KPIs: CPA, ROAS, CTR, CPM, and new-to-brand rate.
Conduct weekly performance reporting and competitor analysis on other GCC perfume and fashion brands.
Ensure all campaigns comply with Saudi media regulations and platform policies.
Required Qualifications
Experience
3 to 6 years of hands‑on media buying experience specifically in GCC fashion, beauty, luxury, or fragrance brands.
Proven track record scaling e‑commerce or retail campaigns for Saudi‑based audiences.
Technical Skills
Meta Ads Manager (Advanced)
Tik

Tok Ads Manager
Snapchat Ads Manager
Google Ads (Shopping & Search essential; You

Tube & PMax a plus)
Google Analytics 4, Google Tag Manager
Pixel and conversion API implementation (Meta CAPI, Tik

Tok)
Soft Skills & Local Knowledge
Fluent Arabic (written & spoken) and professional English.
Strong understanding of Saudi consumer behavior, especially in fragrance gifting and personal luxury.
Data‑driven mindset with Excel/Sheets proficiency.
Ability to work both independently and collaboratively.
Residency Requirement
Must currently reside in Saudi Arabia (Riyadh, Jeddah, or Dammam) with a valid transferable iqama or Saudi nationality. Remote from outside KSA is not accepted.
Preferred (Not Mandatory)
Prior experience with perfume, oud, or personal care brands in the GCC.
Facebook Blueprint, Google Ads, or Tik

Tok certification.
Familiarity with regional advertising platforms (e.g., SMMS, Adster).
What the Client Offers
Competitive, tax‑free salary based on experience
Performance‑based bonuses
Premium medical insurance
Annual leave + Saudi public holidays
Career progression opportunities
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