Sky Color Car
Responsibilities
Media Planning & Purchasing:
Research and identify the best media channels (digital, TV, radio, print, OOH, etc.) for ad placements.
Negotiate and secure cost-effective advertising space with media vendors, agencies, and platforms (Google, Meta, Tik
Tok, programmatic DSPs, etc.).
Campaign Execution & Optimization:
Launch, monitor, and optimize digital ad campaigns (PPC, social media, display, video, native ads).
Adjust bids, targeting, and creatives based on real-time performance data.
A/B test ad variations to improve CTR, conversions, and ROI.
Performance Tracking & Reporting:
Analyze campaign metrics (impressions, clicks, conversions, CPA, ROAS) using tools like Google Analytics, Meta Ads Manager, and DSP dashboards.
Provide regular reports on campaign performance and insights for improvement.
Ensure campaigns meet KPIs and align with marketing goals.
3 years in media buying, digital advertising, or performance marketing
Proficiency in ad platforms (Google Ads, Meta Ads, Linked
In, Tik
Tok, programmatic DSPs)
Strong analytical skills with experience in Google Analytics, Excel, or data visualization tools
Excellent negotiation and communication skills
Strong attention to detail and budget management
Ability to multitask and optimize campaigns under tight deadlines
Certifications in Google Ads, Meta Blueprint, or programmatic advertising
Experience with CRM and marketing automation tools
مستوى مبتدئ (خبرة اقل من سنة إلى 3 سنوات)
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