Media Buyer

Role Summary

We are seeking a highly skilled, data-driven Media Buyer to manage and optimize our advertising campaigns across various Social Media platforms. This role requires someone who is experienced, reliable, detail-oriented, and confident making strategic ad account changes that directly impact our weekly ROI.

Key Responsibilities

Channel Ownership and Strategy

• Take ownership of assigned channels, managing budget pacing and ensuring quality and efficiencies

• Define channel strategy per campaign objective including but not limited to audience strategy and content strategy

• Responsible for aligning ad specs and analytics requirements with internal stakeholders

Media Buying, Reporting and Optimizations

• Execute media buying, implementing best practices and learnings

• Ensure proper measurement and conversion tracking are implemented

• Provide data driven insights and lead optimizations

• Prepare reports based on agreed cadence, structure and granularity

• Ensure compliance with internal and external mandatories

Industry Knowledge

• Keep up to date on channel and industry trends and updates

Qualifications

• At least 2-3 years hands-on experience managing paid ads campaign on various Social Media platforms (Meta, Tik

Tok, Google Search, etc)

• Experience with awareness, branding and performance KPIs

• Experience with web and app analytics tools (Google Analytics, Appsflyer, PowerBI, etc)

• Proficient with MSOffice and data visualization tools

• Bachelor's degree in Business, Marketing, Digital Marketing or related field

• Fluent in English, written and verbal

Equal Opportunity Statement

We are an equal opportunity employer. Hiring decisions are based on job requirements and candidate qualifications, without regard to race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability.

Benefits:

• Company events

• Health insurance

• Opportunities for promotion

Work Location: Hybrid remote in National Capital Region