Media Buyer - Meta Ads - Search Arbitrage (AFS/RSOC)

We are looking for a high-performing Meta Ads Specialist with a deep understanding of the Search Arbitrage ecosystem (AFS/RSOC). Your mission is to scale profitable traffic from Facebook and Instagram to high-intent search feeds.

Core Responsibilities

• Meta Campaign Execution: Full-funnel management of Meta Ads, focusing on high-CTR creatives that drive low-cost, high-quality traffic to AFS/RSOC feeds.

• Arbitrage Optimization: Monitor real-time revenue data from search feeds to adjust Meta bids (CBO/ABO) and budgets for maximum daily profit.

• Creative Excellence: Rapidly ideate and test click-worthy ad concepts, headlines, and visuals that bridge the gap between social browsing and search intent.

• Compliance Management: Navigate the strict intersection of Meta's Advertising Policies and Google's AFS/RSOC compliance requirements.

• Data Analysis: Use internal tracking and third-party tools to identify winning keywords, interests, and demographics.

Requirements

• Proven Track Record: At least 2 years of experience managing significant daily spends on Meta Ads specifically for Search Arbitrage.

• Metrics-Driven: Deep understanding of CPC, RPC, CTR, and ROAS.

• Technical Savvy: Experience with tracking parameters, redirect loops, and landing page optimization for RSOC.

• Agility: Ability to react quickly to margin fluctuations and platform policy changes.

Skills Required

• Important: Meta Ads Manager (Facebook/Instagram)

• Important: Search Arbitrage (AFS/RSOC)

• Important: Performance Analysis

• Ad Copywriting

• A/B Testing

• Policy Compliance

Skills: rsoc,arbitrage,facebook ads,afs