Google Ads Media Buyer - On-site (Mohali Only)

Company Description

Ad

Ceptive Media LLC is a US-based Internet Marketing company that collaborates with global E-Commerce, Social Media, and Performance Marketing clients. We help advertisers acquire, activate, and understand their core consumers through data-driven performance solutions. With a professional team, we enable businesses to reach larger audiences.

Key Responsibilities:

• Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) targeting lead generation and pay-per-call outcomes.

• Conduct keyword research, competitive analysis, and audience targeting to maximize ROI.

• Optimize campaigns for CPL (Cost Per Lead), CPA (Cost Per Acquisition), and call quality metrics.

• Collaborate with landing page, design, and content teams for high-converting creatives and funnels.

• Monitor campaign performance daily and implement A/B testing strategies.

• Track conversions using Google Tag Manager, Google Analytics, and other tracking tools.

• Stay updated with Google Ads policy changes, trends, and platform features.

• Generate regular reports with actionable insights and performance metrics.

Qualifications:

• 0.6 - 2 years of experience running lead gen or pay-per-call campaigns on Google Ads.

• Deep understanding of performance marketing metrics: CTR, CPC, CPL, Quality Score, etc.

• Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call tracking platforms.

• Strong analytical skills and data-driven mindset.

• Experience managing large ad budgets with proven ROI.

• Excellent written and verbal communication skills