Sales Manager – Event

Job Summary
We are seeking a highly driven Sales Manager with a strong hunter mentality to identify and secure new business opportunities within the events and technical production industry. The role focuses on proactively acquiring new clients, building a strong sales pipeline, and driving revenue growth by offering integrated event production solutions including audio, lighting, staging, and visual technologies.
The ideal candidate will have a proven track record in B2B sales, strong industry networks, and the ability to manage the full sales cycle from prospecting to closing high-value deals.
Key Responsibilities: Proactively identify, target, and secure new business opportunities across corporate events, exhibitions, entertainment, and brand activations.
Build and maintain a strong pipeline of potential clients including event agencies, corporate organizations, marketing teams, and production companies.
Manage the entire sales cycle from lead generation and client meetings to proposal development and contract negotiation.
Develop tailored event technology and production solutions based on client requirements.
Deliver persuasive presentations and proposals to key stakeholders and decision-makers.
Achieve and exceed individual sales targets and revenue goals.
Monitor market trends, competitor activity, and emerging opportunities within the events and live production industry.
Work closely with internal production, technical, and operations teams to ensure successful project delivery.
Maintain accurate sales forecasts, pipeline tracking, and reporting.

Requirements:

Bachelor’s degree in Business Administration, Marketing, or a related field.
Minimum 5+ years of B2B sales experience, preferably within events, exhibitions, technical production, AV solutions, or entertainment production.
Proven track record of new business development and revenue generation.
Strong network within event agencies, corporate event teams, or exhibition organizers is highly advantageous.
Excellent negotiation, communication, and relationship-building skills.
Ability to work independently in a fast-paced, target-driven environment. Preferred Skills: Experience selling event technology, production services, staging, lighting, audio, or visual solutions.
Strong understanding of the events, exhibitions, and live entertainment market.
Strategic thinking with strong problem-solving abilities.
Ability to manage multiple opportunities and prioritize effectively.
Proficiency in CRM systems and sales reporting tools. What We Offer: Competitive salary and performance-based commission structure.
Opportunity to work on high-profile events, exhibitions, and live productions.
Dynamic and collaborative work environment.
Career growth and development opportunities within a fast-growing industry.
Exposure to regional and international event projects. Salt is acting as an Employment Agency in relation to this vacancy.