Brand & Campaigns Manager

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

About The RoleAs the Brand Campaigns Manager, you will lead Lenovo India’s B2B brand strategy and campaign execution for the commercial business.

You will be responsible for building brand awareness, differentiation, and credibility across key segments, while delivering integrated campaigns and experiences that drive both brand impact and business outcomes.

This role works closely with segment marketing, channel marketing, regional teams, product teams, and global brand teams, ensuring consistent and high-quality brand execution across all touchpoints.

Key ResponsibilitiesOwn and drive Lenovo’s commercial brand strategy in India, aligned with global positioning and narrativeLead end-to-end campaign strategy and execution across digital, physical, and partner channelsDrive integrated brand campaigns, including:

Enterprise-focused campaignsBU-specific campaigns across IDG, ISG and SSGProduct and solution launchesEnsure consistent brand messaging, storytelling, and visual identity across all campaigns and touchpointsPartner with segments (KA/MM), channel, and regional marketing teams to ensure strong in-market executionDrive innovation in campaign formats, content, and distribution strategies to enhance differentiationLeverage digital platforms, marketing automation, and AI tools to maximize reach, engagement, and personalizationOwn performance tracking across:

Brand lift (ACP metrics)Engagement and reachConduct deep-dive campaign analysis and synthesize insights from market research, competitive intelligence, and performance dataManage agency ecosystem across briefing, creative development, execution, and outcomes trackingGuide and govern brand activations to ensure high-quality, consistent executionOwn brand stewardship and ensure relevance, consistency, and impact of Lenovo’s flagship customer event – TechWorldRecommend and manage campaign budgets to achieve optimal reach, frequency, and outcomesEnsure strong governance across budget tracking, reporting, and compliance (POE)What We Are Looking For8+ years of experience in B2B brand strategy, marketing, or communicationsStrong understanding of technology landscape (PC, infrastructure, services preferred)Proven track record in building brand awareness, consideration, and preference (ACP)Experience in leading integrated, multi-channel campaigns at scaleStrong knowledge of digital marketing platforms, tools, and analyticsAbility to translate strategy into high-impact executionStrong analytical mindset with focus on data-driven decisions and performance optimizationExcellent stakeholder management and cross-functional collaboration skillsExperience working with agencies and global teams in a matrix organizationWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.