This high visibility leader will develop and drive the execution of the regional marketing strategy for Beauty & Home– a dynamic, innovative and consumer focused business.

ResponsibilitiesThe Regional Marketing Manager will be responsible for developing & executing the regional growth strategy for Beauty and Home aligned with the global strategy for each market segment:

Establish a strong connection/relationship with the Global Beauty & Home business, marketing and technical teams, and align the global and regional strategies that have been developed to date.

Help coordinating and executing voice of the customer interviews and pipeline previews to strategic customersIdentify gaps in the regional portfolio and activate regional innovation initiatives that will help winning on the market placeIn conjunction with Global Beauty & Home Strategic Marketing team, refine the strategic plan for the region. Work closely with the global and regional stakeholders to ensure alignment and seamless execution.

Provide leadership to regional sales, marketing, and technical teams to execute key growth initiatives & projectsReport on a monthly basis on KPIs for the regional strategic initiatives and new product sales in the region.

Develop a comprehensive understanding of current market trends leading to product positioning and value propositions we can offer to drive profitable business growth.

Interface across functions to facilitate and lead business initiatives that result in differentiating Lubrizol as a supplier in the Beauty and HomeCoordinate with Promotional Marketing team to assure well planned execution and activation at regional level of the planned initiativesEssential Job FunctionsAs Regional Strategic Marketing Manager, you will:

Develop and implement the regional marketing strategy with a sense of urgency to achieve our desired target market position. Align the regional strategy with the global LLS strategy, working closely with the Global Strategic Marketing team.

Develop a solid understanding of unmet needs in the regional market for each of the segments, uncovering market-specific product gaps and customer needs to help influence the global innovation roadmap.

Track regional trends and consumer preferences to build a complete understanding of the regional brands’ ecosystem and potential value creation initiatives that can be activated.

Identify new product/formula/concept development and innovation needs and manage the appropriate innovation projects in the region, following corporate processes such as Stage & GateDrive new business development and position Lubrizol as a differentiated and leading supplier in focused sectors. Develop growth plans by connecting customer needs with Lubrizol core technologies.

Propose and implement new applications for existing portfolio based on regional consumer insightsPartner with Regional Applications team and Sales team to ensure quality pipeline and execution of regional projects throughout the entire processKeep close contact with the industry, stay abreast of trends, maintain critical external relationshipsCollaborate with Product Management team on regional launch price strategy to ensure financial and growth targets are achievedLead regional new product/concepts launches by defining and executing direction on positioning, pricing and placement to ensure market acceptance.

Direct, support and/or develop promotional activities, sales tools, advertising, customer presentations, trade shows and conferences.

Plan, execute and oversee regional digital marketing, including marketing database, email, and display advertising campaigns, being responsible for the regional lead management process.

Measure and report performance of marketing campaigns and assess against goals (ROI and KPIs).

Skills, Qualifications, Experience, Special Physical RequirementsBachelor’s degree in business, chemistry or pharmaceutical.10 years of marketing and/or business development experience either at B2B and/or B2C companiesExperience in the personal care industry.

Demonstrated ability to work in a matrix, multi-national organization.

Commercial development acumen including value chain analysis, customer needs analysis, value proposition.

Creative marketing skills/capabilitiesExcellent verbal and written communication skills.

Demonstrated leadership and team facilitating skills in a cross-functional environment.

Strong leadership and interpersonal skills in order to drive results through cross functional environments.

Expected travel approximately 30%.

MBA with marketing focus or PhD in related subjects are considered a plus.

Success CompetenciesDecision MakingResults OrientationStrategic ThinkingTalent EnhancementAdaptabilityEstablishing TrustFinancial Acumen