PRISH GROUPFractional Head of Business Development - UAE Fractional - 2 days/week initially, scaling to 3–4 days/week or full-time as bookings grow Location - Dubai or Abu Dhabi · hybrid (office presence ~1 day/week + on-site client meetings) Start - Within 30 days of signing Initial term : 6 months · renewable; conversion to full-time on agreed revenue triggers Compensation : AED 6,000 – 10,000 per month retainer + 4–6% commission on new bookings sourced or closedReporting cadence : Weekly pipeline call · monthly business review · quarterly strategy review with leadership Prish Group is a UAE-based technology partner with four integrated practice groups Build & Deploy (custom software, licences, embedded engineering), Intelligent Operations (AI, automation, digital transformation), Creative Studio (video, 2D/3D animation, game development), and Immersive Tech (AR, VR, MR). We are authorised partners and resellers for Microsoft, Adobe, Red Hat, Monday.com and Amazon Web Services.

We are now scaling business development to convert that delivery credibility into a structured pipeline across UAE SME, mid-market, enterprise and government buyers. This role exists to lead that build-out. The Fractional Head of BD will design and run - a clear pipeline, a partner co-sell motion, productised entry offers, and a sales cadence that delivers AED 3–5 million in new bookings in the next 12 months, scaling toward AED 6–9 million as the function matures.

This is a player-coach role. The right person spends roughly 60% of their time hands-on - talking to buyers, working partners, writing proposals and 40% of their time building the process and tooling that will eventually scale beyond them.

Bookings: AED 3–5 million in new bookings in the first 12 months, growing to AED 6–9 million by month 18 as headcount scales.

Pipeline: AED 12–20 million of qualified pipeline maintained at all times (4× quarterly target coverage).

Mix: At least 30% of bookings partner-sourced (Microsoft, AWS, Adobe, Red Hat, Monday). At least 30% recurring revenue by month 12.

Coverage: 30+ new logos won split roughly 20 SME, 8 mid-market, 2 enterprise/semi-government.

Process: A functioning CRM, a documented sales playbook, six productised entry offers live, and a 60-account ABM list operating against a defined cadence.

Pre-qualification: Prish vendor-registered on every priority UAE portal (federal, Dubai, Abu Dhabi, ADNOC, DEWA, DP World and the top three banks) within 90 days.

Pipeline & salesOwn the full sales funnel from suspect to signed SOW qualification, discovery, proposal, contracting, handover to delivery.

Personally close mid-market and enterprise opportunities; coach the founder and (later) BDR on SME deals.

Run Phase-0 paid discoveries (AED 50K–150K) with mid-market prospects and convert at least 70% into AED 0.8M–1.5M Phase-1 builds.

Submit proposals within 72 hours of qualification; keep deals moving (no deal stale > 14 days without action).

Partner co-sellActivate Microsoft, AWS, Adobe, Red Hat and Monday.com partner managers book quarterly QBRs, register joint opportunities, secure MDF and funded POCs (Microsoft IDB, AWS MAP, FastTrack).

Move up the partner tiers: Microsoft Solutions Partner designation (Data & AI, Modern Work, Azure), AWS Select Tier, Monday Gold.

Add Meta (Spark AR), NVIDIA Inception, and one RPA partner within 6 months.

Account-based marketing & outboundBuild and maintain a 60-account ABM list tiered into strategic, high-value and nurture; refresh quarterly.

Drive personalized LinkedIn and email outbound at minimum 200 high-quality touches per week across the named accounts (own plus BDR when hired).

Convert ABM accounts into qualified meetings at a target rate of 25% on Tier-1 sequences.

Vendor registration & enterprise pre-qualificationComplete vendor registrations on Federal Supplier Register (MoF), Dubai eSupply/Tejari, AD eTendering/ADGPG, ADNOC eSourcing, DEWA, DP World, Emirates Group and the top three banks within 90 days.

Drive ISO 27001 + ISO 9001 + ICV certification programme to completion in months 3–6.

Respond to 1–2 tenders per month from registered portals.

Productisation & pricingStand up six productized entry offers AI Operations Audit, 30-Day Operations Portal, Immersive Concept Sprint, Brand Story Pack, Cloud Readiness Assessment, Compliance Training Game Pilot with public pricing on the website by day 30.

Build commercial templates: SOW, MSA, change-control, gainshare structures for automation deals.

Operating cadence & reportingWeekly pipeline & forecast review; monthly business review with leadership; quarterly strategy reset.

Own the CRM (HubSpot or Monday both are free/owned tooling) and ensure it is the single source of truth.

Publish a one-page monthly BD report covering bookings, pipeline coverage, win-rate, partner-sourced share, and ABM activity.

Team build (months 6–12)Hire and onboard a Business Development Representative when monthly bookings clear AED 200K for two consecutive months.

Engage a fractional Bid & Proposal Manager to handle tender writing and vendor-portal paperwork.

Define a clear handover path for the role to convert to full-time Head of BD at agreed revenue triggers.

Days 1–30 · FoundationCRM live; 60 ABM accounts loaded; 200 SME prospects loaded.

Six entry offers productised copy, pricing, landing pages live.

Vendor registrations submitted to MoF, Dubai eSupply, AD eTendering, ADNOC, DEWA, DP World, and three bank portals.

Partner QBRs booked with Microsoft, AWS, Adobe, Red Hat, Monday.

ISO 27001 + ICV certification kick-off.

Days 31–60 · ActivationOutbound running at 200 touches/week.

First exec roundtable hosted at Microsoft Reactor or AWS UAE at least 15 mid-market CIO/CFO attendees.

Four POV articles published and amplified.

Four new case studies published.

First 10 SME packages closed on productised offers.

Days 61–90 · ConversionSix Phase-0 paid discoveries sold (AED 300–600K of fees).

Three enterprise / semi-government proposals submitted; five tenders responded to.

One anchor enterprise verbal commitment secured.

Microsoft Solutions Partner application submitted; AWS Select Tier underway.

ISO 27001 stage-1 audit passed.

Must-have7+ years of B2B technology services sales and BD experience, with 3+ years in a leadership role.

Proven track record selling at least two of: custom software development, AI/automation, cloud (Azure/AWS), creative production, or immersive tech (AR/VR/MR) to UAE enterprise or mid-market buyers.

A demonstrable book of UAE relationships across at least two of: banking & financial services, manufacturing/logistics, healthcare, real estate, retail, telecom, energy.

Hands-on experience running Microsoft and/or AWS partner co-sell registering opportunities, working with partner managers, accessing MDF and POC funding.

Direct experience with UAE government and enterprise procurement: Federal Supplier Register, Dubai eSupply/Tejari, AD eTendering, Ariba, ADNOC eSourcing and an understanding of ICV and ISO requirements.

Strong commercial instincts comfortable structuring fixed-fee, T&M, retainer and gainshare deals.

Excellent written English; able to draft executive-quality proposals, emails and content unaided.

Founder mindset happy to wear multiple hats, work without an SDR or marketing team for the first 90 days.

Nice-to-haveExisting senior relationships at: Emirates NBD, FAB, ADCB, Mashreq, Emirates NBD, ADNOC, DP World, Aldar, Emaar, Mediclinic, NMC, Etisalat (e&), du, MoF, MoIAT, Smart Dubai, ADDA.

Prior fractional or advisory experience with another UAE tech services firm.

Arabic language fluency.

Experience selling immersive technology (AR/VR/MR) or AI/RPA solutions.

Active speaker or moderator at UAE tech events (GITEX, LEAP, Step, Money 20/20 ME, Dubai AI & Web3).

Time commitmentMonths 1–3: 2 days/week minimum (16 hours), with flexibility to spike to 3 days during proposal cycles.

Months 4–6: review and likely step-up to 3 days/week as pipeline matures.

Months 6+: optional conversion to full-time Head of BD on agreed revenue triggers.

Working normsOne office day per week at Prish HQ (Dubai); other days remote or on-site with clients/partners.

Weekly 60-minute pipeline call with the Founder; ad-hoc Slack/Monday availability for live deals.

Quarterly off-site strategy session with leadership.

Non-compete with named direct competitors during the engagement; reasonable advisory relationships with non-competing UAE firms permitted.

Why this role is interestingPrish is a rare combination in the UAE market multi-practice, partner-grade, with quantified outcomes ready to sell against. The Fractional Head of BD steps into a business that has finished proving it can deliver and is ready to prove it can scale. The role offers commercial upside, the autonomy of a fractional engagement, and a clear path to converting into a full-time Head of BD seat with equity participation if both sides agree.

If you have built a UAE B2B services pipeline before and want to do it again with a partner-grade firm that already has the case studies to back it up, we would like to hear from you.

Please send the following A one-page note explaining why this role fits your next chapter and what you would do in the first 60 days.

Your CV and (if relevant) LinkedIn URL.

Three references at least one CIO/CTO and one partner manager (Microsoft, AWS, Adobe, Red Hat or Monday).

Your monthly retainer expectation and earliest start date.