Social Media Content Creator - New York

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

Medical, Dental, and Vision Coverage401(k) Retirement Program with Employer MatchLife and Disability Insurance PlansAncillary Insurance PlansEmployee Assistance ProgramFertility & Family Forming Support and ResourcesPet InsuranceEmployee DiscountsTAO Savings MarketplaceTime off and much more!

Tao Group Hospitality is home to some of New York City’s most celebrated dining and rooftop experiences. Our Marketing Team is looking for a hands-on Social Media Content Creator to become the primary visual voice for a focused portfolio of our New York restaurant and rooftop venues.

You’ll shoot, edit, and publish original photo and video content that captures the beauty of our food, the energy of our spaces, and the culture our guests come back for. This is a creator role in every sense: you’re behind the camera, in the edit, and pushing publish.

To apply, submit your resume alongside a link to your portfolio, Instagram, or TikTok — somewhere we can see your work in context. We’re especially drawn to candidates whose content makes food and spaces feel worth experiencing. Applications without a portfolio will not be considered.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

Shoot original photo and video content on-site across our dedicated portfolio Capturing dishes, cocktails, plating details, ambient interiors, rooftop skylines, and guest moments that feel alive and authenticEdit and produce short-form video (Reels, TikToks) and static imagery optimized for Instagram and TikTok, with a strong eye for food and lifestyle aestheticsDevelop and maintain a rolling content calendar in close collaboration with the Hotel Marketing Team, ensuring each brand has its own distinct visual identity and consistent posting cadenceAdapt your creative approach across the distinct venue personalities.

Stay ahead of platform trends, audio cycles, and content formats, and translate them into content that feels native to each venue rather than borrowed from a templateCapture seasonal menus, chef features, cocktail programming, and special events as they happen — including weekend brunch service and rooftop activationsMonitor content performance across your venues and share insights with the team; use data to sharpen your creative instincts over timeCoordinate shoot timing with venue operations to get the best content without disrupting the guest experienceOccasionally support select nightlife and entertainment activations within the broader Tao Group portfolioAssist and/ or complete additional tasks as assignedEDUCATION/WORKING KNOWLEDGE:2–4 years of hands-on social media content creation experience, ideally with a strong portfolio in food, dining, or lifestyle — you’ve made a plate of food look like it deserves a reservationSkilled content shooter in both photo and video — confident with a DSLR or mirrorless camera and equally comfortable shooting on iPhone in natural and ambient restaurant lightProficiency in Adobe Premiere Pro and/or CapCut for video editing; Adobe Lightroom or Photoshop for photo workDeep fluency in Instagram and TikTok — you understand what stops the scroll, what drives saves, and why pacing matters as much as the shot itselfA refined visual sensibility — you naturally think in composition, color, and mood, and can shift your aesthetic register between a meditative Japanese dining room and an open-air rooftop at sunsetOrganized and self-directed: you can manage a multi-venue content calendar without being micromanagedGenuine passion for food, dining culture, and the New York restaurant scene — this isn’t a category you cover, it’s one you live inAvailability to work weekends and some evenings, especially during peak dining service and seasonal activationsFormal background in photography, videography, or a related creative discipline preferredExperience shooting in low-light or high-ambient-noise dining and event environments preferredFamiliarity with social scheduling and analytics platforms preferredExperience managing content across multiple distinct brand identities simultaneously preferredUnderstanding of luxury hospitality aesthetics and how to balance aspirational content with approachability preferredProficient in Windows Microsoft Office, POS systems, Oracle knowledge preferredSKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULEThe work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functionsAbility to write, read, and verbally communicateMust have strong problem-solving skillsExcellent written and verbal communication skills requiredAbility to work under pressure and meet deadlinesMust have good positive energy throughout the dayMust be able to read the computer monitors and print legiblyMust be able to sit and/or stand for extended periods of timeMust be able to move quickly through work and set the pace in the officeMust be able to push and lift up to 25 lbs. with or without assistanceSmall to Medium office environmentOffice, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment5-25% Local Travel (United States)Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volumeMay work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be requiredMaintain a professional, neat, and well-groomed appearance adhering to Company standardsMust be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous mannerAbility to maintain a high level of confidentialityAbility to handle a fast-paced, busy, and somewhat stressful environment