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Roopsee.
About RoopseeRoopsee is India’s First smart skincare platform, All these years people have bought skincarethe same way by guessing, Listening to others and trial and error, That is where roopseecomes in to revolutionise the process, We have developed a system that helps usersunderstand their skin and discover products matched to their skin type, concerns, and goalsthrough Doctor given scores, and ingredient transparency.
Company URL: roopsee.comRole Overview (Strictly from office role)We are looking for a creative and data-driven Social Media & Digital Marketing Lead togrow Roopsee’s digital presence across social media, SEO, email, paid campaigns, andcontent marketing.
Key Responsibilities Plan and execute digital marketing strategies across Instagram, LinkedIn, YouTube,email, whatsapp, SEO, SEM, and paid ads. Create and manage content for social media, blogs, emails, campaigns, and brandcommunication. Build and maintain a strong editorial and content calendar. Track trends, consumer behavior, campaign performance, KPIs, ROI, andengagement. Ensure consistent brand messaging, tone, and visuals across all digital channels. Collaborate with creators, designers, writers, dermatologists, and internal teams. Manage paid campaigns, influencer collaborations, and marketing budgets. Prepare performance reports and suggest growth strategies.
Skills Required Strong understanding of social media trends and platform best practices. Creative mindset with good storytelling and content planning skills. Knowledge of SEO, SEM, Meta Ads, Google Ads, and analytics tools. Ability to analyze data, reports, consumer behavior, and campaign results. Good communication, collaboration, and project management skills. Basic knowledge of Canva, CapCut, Photoshop, Premiere Pro, or similar tools ispreferred.
Preferred Experience Experience in digital marketing, social media, or brand marketing. Background in beauty, skincare, wellness, ecommerce, or consumer brands is a plus. Experience with influencer marketing, reels, paid ads, and content calendars.
What We’re Looking ForSomeone who can make skincare content feel fun, relatable, trustworthy, and trend-drivenwhile also focusing on growth, performance, and brand building.
Office Location: At ThaneApply on contact@roopsee.comInternship Tenure: 1 yearStrictly from office role
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