Digital Site Merchandising Assistant, Wholesale

Ralph Lauren Corporation (NYSE

RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.,The Digital Merchandising Assistant, Wholesale will support digital strategy and execution for a dedicated category of business sold through third-party retail partners in North America. By maintaining a pulse on the digital space within the fashion industry, this role will collaborate with the Senior Digital Strategy Manager to influence all touchpoints throughout the client journey from awareness to conversion, with a dedicated focus on site experience and content. As the main point of contact for digital operations with internal Sales and Marketing and external Buying and Site Merchandising teams, the Wholesale Digital Assistant will create a window to the Ralph Lauren brand with elevated content and drive profitable conversion with clarity of product details. The Assistant will own the creative asset workflow, building the foundation for all Ralph Lauren products sold through third-party retail partners, managing imagery, copy, outfitting, and more for product detail pages on wholesale.com sites. The Assistant will also support performance marketing and analytics from seasonal planning during market to in-season optimizations., Salary range: $20.6 - $33 hourly, Act as the primary liaison between Ralph Lauren and all department store, specialty, and online pureplay accounts for product-level assets and site optimizations across US, Canada, and MexicoCoordinate and track all phases of the asset creation process with internal Studio to ensure all relevant wholesale styles are captured and delivered on time, working with internal and external teams to drive optimization of product imagery and copyComplete consistent site audits to monitor account compliance with RL guidelines, reviewing all image and copy utilization and modification, noting areas of opportunity content solutions such as fit guides, style guides, PDP alts and videos to solve business needs, partner with internal Agency and Studio to evolve and deliver on-time, quality supplemental assetsSecure product knowledge, align on priorities, and partner with Senior Manager to advocate for digital differentiation through line openings, sample reviews, account meetings, and business reviews to develop seasonal plansParticipate in regular working sessions with cross-functional partners in RL Sales and Marketing and account Buyers and Site Merchants to develop synergies and ensure timely execution of digital-specific tacticsAnalyze digital KPIs with focus on engagement and conversion in PDP and lower-funnel performance marketing reportingDemonstrated interest in digital marketing, merchandising, and/or operationsStrong written & verbal communication skills and facility with Excel/PowerpointExcellent interpersonal skills, with strong, client-service approachAbility to work independently and manage shifting prioritiesStrong analytical and problem-solving skillsDetail-oriented, well-organized, and comfortable working with large amounts of dataAbility to thrive in a diverse, fast-paced, ever-changing environmentPrior experience at a large, matrixed, best-in-class retailer or brand preferred