Associate Director, Enrollment Marketing

LIM College - The Business of Fashion & Lifestyle is currently seeking candidates for the position of Associate Director, Enrollment Marketing.

GENERAL DESCRIPTION

Founded in 1939 and located in midtown Manhattan, LIM College is focused on the global business of fashion and lifestyle. Offering master’s, bachelor’s, and associate degree programs, LIM prepares students for career success via an immersive approach grounded in real-world experience and learning by doing required internships. LIM College’s commitment to excellence in business education ensures graduates are sought after by a wide range of employers, as evidenced by a Career Outcomes Rate of 96% for the Class of 2022. Alumni excel throughout all areas of fashion and lifestyle and have gone on to work for companies such as Chanel, Gucci, Alexander McQueen, Ross Stores, The Financial Times, Ulta Beauty, Google, Saks Fifth Avenue, Cannabis Creative, and The National Football League.

POSITION PURPOSE

The Associate Director, Enrollment Marketing serves as the primary project manager, operational lead, and day-to-day executor for all enrollment marketing initiatives at LIM College. This position transforms strategy into action by overseeing project workflows, coordinating cross-functional partners, managing vendor activity, and ensuring all enrollment marketing projects and campaigns are executed accurately, efficiently, and on schedule.

In addition to driving project execution, the Associate Director plays a critical support role to the Vice President of Marketing & Communications by managing operational details, timelines, reporting, and vendor processes. This role ensures the smooth functioning of the enrollment marketing ecosystem across channels, teams, and vendor partners.

The Associate Director brings a strong understanding of enrollment marketing tools, techniques, and tactics, with experience in planning, implementing, and evaluating successful marketing initiatives across digital, print, and recruitment channels. The role requires the ability to translate high-level strategic direction into implementable operational plans that inform and engage prospective students and their influencers. Goal- and data-driven, the Associate Director considers audience profiles, market demand, competitive insights, industry trends, and performance analytics to support tactics that generate high-quality leads and contribute to the College’s academic enrollment goals.

SALARY RANGE: $85,000 - $87,000/Annually

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Project Management & Operations

• Serve as the project manager for all enrollment marketing initiatives, ensuring strategy from the VP is translated into clear plans, timelines, and actionable steps.
• Manage the day-to-day operations of the enrollment marketing function, including email calendars, campaign schedules, and task tracking.
• Coordinate across MarComm team members, Admissions, IT, and vendors to move projects forward and resolve workflow blockers.
• Lead or attend project meetings; track action items; ensure deliverables are completed on time.
• Manage student search operations, including audience selection, list acquisition, and performance tracking to support enrollment goals.
• Oversee the execution of internal and vendor-led marketing campaigns, including paid media, email/SMS, and event promotion.
• Maintain and refine project management systems and tools.

Vendor Oversight & External Partner Management

• Directly manage relationships with enrollment marketing vendors
• Ensure vendor deliverables meet scope, quality standards, and deadlines.
• Review and approve campaign plans, briefs, creative suggestions, reporting dashboards, and optimization recommendations.
• Serve as the VP’s operational proxy with vendors, escalating issues or strategic questions only when necessary.
• Track vendor performance and ensure continuous improvement based on data.

Reporting, Analytics & Performance Tracking

• Monitor campaign and project performance metrics, timelines, budgets, and deliverables.
• Produce weekly, monthly, and campaign-specific reporting for the VP, highlighting insights, risks, and optimization opportunities.
• Review enrollment trends, digital engagement data, paid media performance, and funnel analytics in collaboration with vendor partners and Admissions.
• Recommend optimizations to improve lead generation, conversions, and campaign ROI.

Collaboration & Relationship Management

• Build strong relationships with internal teams (Admissions, Student Financial Services, IT, Communications, etc.).
• Serve as a central hub for enrollment marketing operations, ensuring communication continuity across teams.
• Participate in recruitment events, marketing committee meetings, and cross-functional task forces.

PERFORMANCE MEASUREMENTS

• Projects delivered on time, within scope, and with high accuracy
• Strong coordination with MarComm, Admissions, and vendors
• Improved campaign performance metrics (lead quality, conversion rates, CPL/CPC, etc.)
• Increased operational efficiency and reduced project bottlenecks
• Vendor accountability and measurable performance improvements

REQUIREMENTS: The person selected will have the following qualifications:

Education

• Bachelor’s degree required (degree in marketing, communications, or business preferred)

Experience Required

• 4+ years of experience in higher education enrollment marketing required, including direct experience supporting the undergraduate and/or graduate enrollment funnel (inquiry through enrollment)

Skills/Abilities

• Hands-on experience working in a CRM environment (Slate strongly preferred) required
• Experience partnering directly with Admissions teams on recruitment and yield strategies required
• Demonstrated experience managing complex projects or campaigns with multiple stakeholders
• Strong understanding of enrollment marketing channels, including paid media, student search, and CRM-driven communications
• Exceptional project management, organizational, and communication skills
• Ability to interpret data, generate reports, and identify performance insights
• High attention to detail and commitment to quality control
• Strong interpersonal skills and ability to work collaboratively across departments

WORK PERKS

• College Closed for Summer Fridays
• Tuition Remission or Tuition Exchange
• 6 Weeks of Paid Holidays
• Birthday Day to Celebrate your Birthday
• 2-4 weeks of vacation based on longevity; 7 sick days annually
• Medical, Dental, Vision, Employee Assistance, 401K etc.