Social Media Executive

The Social Media Executive is responsible for driving and executing a holistic social media strategy that strengthens brand awareness, reach, engagement, and web traffic across key platforms.

This role oversees the end-to-end management of the brand’s social media presence, ensuring content, community engagement, and paid amplification are cohesive, on-brand, and aligned with broader marketing and business objectives.

The Social Media Executive will curate compelling content, develop platform-specific strategies, and lead both organic and paid social initiatives, with a strong focus on performance, reporting, and continuous optimisation.

JOB RESPONSIBILITIES: Social Media Strategy & Content LeadershipDevelop and implement a comprehensive social media strategy across key platforms including TikTok, Instagram, Facebook, Threads, and Xiao Hong ShuDrive content planning, curation, and rollout aligned with brand positioning and business objectivesUphold the visual and tonal representation of the brand across all social media touchpointsCollaborate closely with internal creatives and external partners to develop high-performing, engaging contentMonitor and research global fashion, cultural, and social media trends to inform content directionAct as a consultant and key point of guidance for regional social media platforms to ensure consistency and best practicesInfluencer RelationsOversee and coordinate influencer partnerships across earned and paid platformsIdentify, evaluate, and build long-term collaborations with relevant influencers and creators through data-driven researchSupport influencer content alignment with brand messaging and campaign objectivesSocial Community BuildingGrow and nurture an engaged social media community through meaningful interactions and conversationsManage post-engagement and community communications in a timely, brand-appropriate mannerDrive organic growth and audience loyalty across platformsPaid Social & Content AdvertisingDevelop and execute paid social media strategies aligned with campaign and business objectivesLead content advertising plans across platforms including TikTok, Instagram, and FacebookCollaborate cross-functionally to amplify key content and campaigns through paid mediaManage and optimise paid advertisements to drive awareness, engagement, and conversion where relevantReporting & Performance AnalysisTrack, analyse, and evaluate social media performance across all platformsConsolidate and present bi-weekly and monthly social media performance reports, providing clear, actionable insightsUse data and platform analytics to optimise content, paid media, and overall strategyCopywritingDevelop snappy, witty, and engaging captions tailored to different platforms and audiencesAdapt brand tone of voice appropriately across channels while maintaining consistencyREQUIREMENTS:

Degree in Creative, Communications, Marketing, or related disciplinesStrong understanding of social media platforms, tools, and analytics, including TikTok, Instagram, Facebook, Threads, and Xiao Hong ShuExperience with paid social advertising, performance tracking, and reportingProficient in Microsoft Office and familiar with SEO, CRM, and social media management toolsHighly organised, detail-oriented, and able to manage multiple projects simultaneouslyWorks well under pressure with a collaborative, team-player mindsetStrong interpersonal and communication skillsStrong interest in luxury/fashion, art, and design