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TBWA\Group Singapore
The Social Media Executive supports the day-to-day execution, coordination, and delivery of social media work across client accounts. This role focuses on ensuring timelines, processes, and content execution are carried out effectively, while building a foundational understanding of strategy, business, and creative requirements.
Key ResponsibilitiesClient ManagementDay-to-day client management, maintaining regular contact with clients to ensure communication flows effectivelyManage general internal and external communication amongst working team and clientsDemonstrate clear understanding of client feedback and effectively translate requirements into actionable next stepsTake and manage recurring client social media briefs, ensuring objectives, deliverables and timelines are clearly understood and communicated internallyPresent content recommendations, plans and social rationale confidently to clients and internal stakeholdersAdministrative / OperationalDrive and review plans to ensure work is delivered on time and according to standardsPlan, coordinate and publish social media content at speed, including resourcing with PMsEnsure all content has appropriate clearances and rights for brand usageSource information and manage asset delivery to support project requirementsManage content calendars, scheduling, publishing and reporting requirements across multiple client accountsCoordinate multiple projects and brands concurrently, ensuring timelines, deliverables and approvals are managed effectivelySupport reporting requirements and track performance against campaign objectivesMonitor social, platform and cultural trends to identify opportunities for content development and brand participationBusinessUnderstand the basics of scoping of work, mapping of resource requirements and budgetsImplement work processes to ensure smooth executions and delivery of costed scope of workUnderstand client business objectives and ensure social content recommendations align with broader marketing and communication goalsStay informed on developments within clients' industries and businessesCreativeInterpret client briefs and develop clear social content briefs for internal creative teamsManage content creation in all aspects, providing feedback on copywriting, guidance on creative assets, and recommendations on cadenceReview creative work against client requirements to ensure briefs have been metBe aware of and appreciate effective and bold creative workPartner with creative teams to develop social-first content ideas and executionsFacilitate and contribute to brainstorming and ideation sessions with creative, strategy and account teamsTranslate social trends, audience insights and client objectives into creative springboards and content opportunitiesCoordinate content production including pre-production planning, shoot preparation, production logistics and post-production asset managementSupport and oversee content shoots where required, ensuring production requirements and deliverables are metJob SpecificationsKnowledge and Experience0–2 years of relevant experience in social media / digital / contentBasic understanding of social platforms, content workflows and campaign executionGood understanding of platforms — latest digital and social platforms, channels and formatsKnowledgeable around platform features, content formats and social media best practicesBasic understanding of structuring social projects and teamsExperience supporting social content planning, publishing, reporting and content production processes is advantageousSkills RequiredStrong organisational and coordination skillsGood communication and writing abilityAttention to detailAbility to manage multiple tasks and timelinesBasic analytical thinkingAbility to manage multiple brands, stakeholders and deadlines simultaneouslyAbility to develop creative briefs and communicate requirements clearly to internal teamsAttributesCommitted – whatever it takes attitudeTeam playerPro-activeReliable with positive attitudeHungry for more – driving / strivingPassionateExhilarated by change – pushing and thinking about what’s nextEasy to engage with and engages with others as wellOpen to feedback and acts on it accordingly and quicklyDisruptive in their thinking and approach to problem solvingThrives in a fast-paced environment and remains adaptable to changing priorities
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