Digital Marketing Manager

About TroveTrove is a vertical SaaS platform built exclusively for the manufactured and modular home industry. We build the marketing, website, and CRM tools that dealers use to attract leads, convert buyers, and close more deals — purpose-built for how this industry actually works. Our digital marketing service is a core part of what we sell: dealers trust us to run their Facebook, Instagram, and Google ads so they can focus on the lot.

The roleThis is the head of marketing services at Trove. You’ll own the entire digital marketing operation for our dealer customers — from the strategy we use across accounts to the day-to-day execution of campaigns. You’ll manage a book of 20–50+ active dealer accounts, oversee 1–2 contractors, and be directly accountable for the results we deliver. If the ads aren’t working, that’s on you to diagnose and fix. If the reporting isn’t telling a clear story, that’s yours to improve. This is a high-ownership role at a small company — you’ll have real influence over how we build and scale this service.

What you’ll doOwn and manage paid media campaigns across Facebook, Instagram, and Google Ads for a book of 50+ manufactured home dealer accountsSet the strategic direction for how we run campaigns across the portfolio — what we test, what we scale, what we cutBuild and iterate on ad creative: copy, imagery direction, offers, and targeting — across many clients simultaneouslyOnboard new customers onto Trove’s marketing service — account setup, pixel installation, campaign structure, and initial strategyProduce and deliver monthly performance reports for each account — clear, client-facing, tied to leads and outcomes not vanity metricsManage 1–2 contractors who support campaign execution — assign work, review output, hold the quality barMonitor account performance daily and intervene when campaigns underperform — you’re not set-it-and-forget-itDevelop playbooks and repeatable processes so the marketing operation scales as we add customersAttend industry conferences and trade shows roughly once per quarterWhat we’re looking for3+ years managing paid social and search campaigns — Facebook/Instagram Ads and Google Ads requiredExperience managing multiple client accounts simultaneously — agency background is a strong fitComfortable owning strategy, not just executing someone else’s playbookStrong with ad creative — you can write compelling copy and direct creative that performs, even without a design teamClear, confident communicator — you can explain campaign performance to a small business owner who doesn’t know what a CPL isAnalytically sharp — you know what the numbers mean and what to do about themOrganized enough to manage 50+ accounts without things falling through the cracksExperience in real estate, home services, or a similarly local/dealer-driven industry is a plusHow you’ll be measuredYou own the results of the marketing service. Success means dealer accounts are generating more qualified leads month over month, retention is high because customers can see the value, and the operation runs cleanly enough to scale. You’ll be measured on account performance, customer retention tied to marketing, and your ability to build a repeatable, growing service line.

What we offerMedical, dental, and vision insurance — 100% covered for the employeeFull-time, in-office in Marin or San Diego, CADirect influence over a core part of the business — this isn’t a support function, it’s a revenue driverRoom to build — you’ll shape how this division grows, including the team under youTo applySend your resume and a short note about why this role is interesting to you and what you’ve done that makes you a fit.