Director/Senior Manager of Digital Marketing

Director/Senior Manager of Digital Marketing

Gardena, CA

OPEN Healthcare US (OHUS) is an advanced laboratory committed to enhancing the quality of life for our patients. Our laboratory is equipped with state-of-the-art technology, aiming to deliver sustained quality of services. At OHUS, we provide high-quality, reliable, and affordable laboratory and diagnostic services, ensuring accurate and rapid test results. Our extensive test menu is designed to meet your health and wellness needs. OHUS specializes in esoteric clinical tests including allergy, molecular testing, and other custom assays with mass spectrometry. Learn more about OHUS at www.ohcus.com.

We are currently seeking a highly skilled and detail-oriented Director/Senior Manager of Digital Marketing to join the Marketing team. This role is ideal for someone passionate about consumer health, digital brand building, and data-driven growth. As our Director/Senior Manager of Digital Marketing, you will play a key role in scaling the AllrangeKit and Allrange Wellness brands across B2C, DTC, and B2B channels, driving consumer and physician awareness, acquisition, and retention through integrated digital strategies. Those who have served in management roles specializing in Digital Marketing ready to take on a leadership role are welcome to apply. The final job title will be determined based on the candidate's qualifications and etc.

ROLES & RESPONSIBILITIES

● Lead and own digital marketing strategy and execution across Google Ads, Meta (Facebook & Instagram), Amazon Ads, TikTok, LinkedIn, and YouTube — managing budgets, audience targeting, bidding strategies, and optimization to deliver against CPA, ROAS, CTR, and revenue growth targets for AllrangeKit and Allrange Wellness brands

● Direct SEO strategy including technical, on-page, and off-page initiatives; conduct keyword research and competitive analysis to improve organic rankings, search visibility, and website conversion rates for OHUS consumer brands

● Oversee Amazon Marketplace strategy including product listing optimization, A+ content, Amazon Storefront, and Amazon advertising campaigns; monitor customer reviews, conversion metrics, and marketplace expansion opportunities for AllrangeKit DTC products

● Build and maintain analytics infrastructure and performance dashboards using Google Analytics, Google Tag Manager, Looker Studio, Meta Business Manager, and Amazon Seller Central; deliver regular reporting with actionable insights to COO and leadership

● Partner with internal teams on email marketing, website content, social media, product launches, and healthcare-compliant educational materials; ensure all campaigns align with OHUS brand standards and HIPAA marketing guidelines

● Drive B2B digital lead generation targeting hospitals, clinics, physician groups, SNFs, employers, and wellness partners; support conference marketing, CRM workflows (HubSpot), and lead nurturing campaigns in collaboration with the sales team

● Conduct A/B testing on creatives, landing pages, and audience segments; build retargeting and customer acquisition strategies that support AllrangeDx platform growth, subscription testing adoption, and AllrangeKit DTC sales

● This position may manage a team of digital marketing associates and graphic designers as needed and if the team expands.

POSITION REQUIREMENTS

● Minimum of 5 years of experience in digital marketing, brand management, or growth marketing with demonstrated results in consumer-facing campaigns

● Minimum of 2 years in management, or director-level role in e-commerce, consumer health, wellness, diagnostics, or related industry

● Bachelor’s Degree required in Marketing, Communications, Business, or related field; MBA or advanced degree preferred

● Proven experience in DTC e-commerce, paid digital media (Meta, Google, programmatic), and marketing automation platforms (HubSpot, Klaviyo, or equivalent)

● Ability to adapt to a fast-paced and evolving work environment

● Must be able to work on-site in our Gardena laboratory/office.

PREFERRED QUALIFICATIONS

● 3+ years in management or director-level role in e-commerce, consumer health, wellness, diagnostics, or related industry

● Experience in marketing diagnostic, health testing, or consumer wellness products (e.g., at-home testing kits, telehealth platforms, or nutraceuticals)

● Familiarity with HIPAA marketing guidelines and privacy-compliant digital marketing practices in healthcare settings

● Experience working in fast-growth, multi-brand environments; startup or scale-up background a plus

SCHEDULE

● 9:00 AM to 5:30PM from Monday to Friday

PERKS & BENEFITS

• Health, Vision, Dental, and Life Insurance.
• 401(k) retirement savings plan with up to 4% matching
• Paid vacation and sick time-off
• Paid holidays
• Flexible spending account
• Discounts offered by ADP

Open Healthcare US offers a competitive salary and benefits package. The reasonable estimated salary for this role ranges from $130,000 to $150,000 per year. Actual compensation is based upon factors such as the candidate's education, skills, qualifications, related work experience, and etc.

Open Healthcare US is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Open Healthcare prohibits discrimination on any basis protected under federal, state, or local law, regulation, or ordinance or company policies. All employment decisions are based on individual qualifications and business need.

Check out our website to learn more about our company at www.ohcus.com. Pursuant to the California Consumer Privacy Act, please review the notice available on our website, https://us.ohc.global/privacy, to understand our online and offline practices regarding the collection, use, and disclosure of “personal information” of job applicants who reside in California.

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.