Position: Digital Marketing Executive Reports To: Head of Marketing Role PurposeThe Digital Marketing Executive is a hands-on role sitting within the digital marketing team, supporting the day-to-day execution and monitoring of paid media, CRM, and reporting activity across local and international markets.

Reporting into the Head of Marketing, the Digital Marketing Executive will work closely with the paid media agency to ensure campaigns are running on brief and on budget, keep dashboards and reporting up to date, and flag performance issues as they arise. This is a great opportunity for someone early in their digital marketing career who is eager to build deep channel expertise across paid media, email, and customer data within a fast growing D2C fashion brand. Key Responsibilities Paid Media Operations Support the briefing of the paid media agency on campaign requirements, ensuring briefs are clear, complete, and delivered on time.

Monitor live campaign performance daily across Meta, Google, Pinterest, TikTok, and Klaviyo.

Proactively flag anomalies, budget pacing issues, KPI drift, and creative fatigue, bringing these to the Head of Marketing's attention early.

Review agency outputs (campaign structures, audience builds, ad copy, creative recommendations) and raise questions or feedback before sign-off.

Ensure all active campaigns reflect best practice, including correct landing page destinations, audience architecture, bid strategies, and creative formats.

Support the planning and execution of campaign tests and channel trials, documenting learnings in a structured test-and-learn log.

Collaborate closely with agency partners to ensure smooth day-to-day operations and effective deployment of media spend.CRM & KlaviyoSupport the day-to-day execution of email and SMS campaigns in Klaviyo, including scheduling, QA, deployment, and post-send reporting.

Monitor flow performance (welcome, abandoned cart, post-purchase, win-back) and flag optimisation opportunities to the Head of Marketing.

Assist with segmentation builds and audience exports from Klaviyo for use in paid media targeting.

Maintain campaign and flow documentation, ensuring naming conventions, tagging, and list hygiene standards are consistently applied.

Support the alignment of paid media and CRM activity, ensuring consistent audience targeting and messaging across channels.

Work with the customer data platform and Klaviyo to build and refine customer cohorts, supporting the development of targeted campaigns across engagement, retention, and reactivation goals.

Reporting & Dashboard ManagementOwn and maintain performance dashboards across all paid channels and Klaviyo using third party reporting tools (e.g. Supermetrics), ensuring data accuracy, completeness, and consistent refresh cadence.

Produce weekly and monthly performance reports across paid media and CRM channels, covering key metrics including MER, ROAS, nCAC, CVR, CPC and CPA.

Work across Shopify, Google Analytics, and all relevant paid and CRM platforms to ensure reporting is accurate and data is consistent across sources.

Track KPIs against targets at channel and campaign level, escalating early when performance is drifting off-plan.

Support the Head of Marketing in preparing performance reporting and presentations.

Agency Collaboration & Stakeholder ManagementSupport day-to-day communication with the paid media agency, ensuring deliverables are on track and any issues are flagged promptly to the Head of Marketing.

Build a productive working relationship with agency counterparts, being responsive, organised, and clear in all communications.

Prepare and distribute pre-meeting briefs and post-meeting action trackers to keep internal and agency stakeholders aligned.

Work cross-functionally with the eCommerce, CX, and retail teams to ensure digital activity is coordinated with broader business priorities.

Campaign Quality & Best PracticeConduct regular audits of live campaigns to assess structural quality, creative performance, and compliance with platform best practice recommendations.

Stay current with platform updates across Meta, Google, Pinterest, TikTok, and other emerging platforms (e.g. ChatGPT), flagging relevant changes to the Head of Marketing.

Contribute to maintaining best practice documentation for each platform, capturing learnings from campaigns and agency recommendations.

Ensure creative assets are correctly formatted, tagged, and submitted on schedule, liaising with the creative team to manage asset requests and timelines.

Qualifications & Experience 2 to 4 years hands-on experience in performance marketing, paid media or digital marketing, ideally within a fast-paced eCommerce or D2C environment (fashion is preferred) Demonstrated experience running or supporting paid campaigns across Meta Ads Manager and Google Ads; Pinterest & Tik Tok exposure highly regardedWorking knowledge of Klaviyo or a comparable email and SMS platform, including campaign execution, flow logic, and segmentation. Experience building or maintaining reporting dashboards; familiarity with Supermetrics or similar data connector tools. Comfortable working across Shopify and Google Analytics to pull and cross-reference performance data. Strong communicator with the ability to liaise effectively with both internal and external agency partners. Highly organised and able to manage multiple campaigns and work-streams simultaneously. Proactive and solutions-orientated, someone who takes initiative and follows through. Desirable Experience working within a paid media agency, or currently agency-side and looking to make the move in-house. Familiarity with Lexer or other customer data platforms (CDPs). Understanding of funnel architecture, including TOF, MOFU and BOFU strategy, audience segmentation and acquisition vs retention measurement.

Exposure to SEO, affiliate marketing or influencer campaign coordination. Experience supporting or executing campaigns across international markets (US, UK or other).