We are seeking an enthusiastic and analytical Digital Marketing Manager to join our innovative seller marketing team. This role focuses on driving awareness, consideration, and activation to attract new third-party sellers to join Amazon (sell.amazon.com).
As a key player in our digital marketing strategies, you will primarily manage paid search campaigns aimed at new seller acquisition and explore white space demand generation opportunities. You will design, execute, and scale top-tier digital campaigns while sharing insights and best practices with Global teams.
Your responsibilities will include
- Managing paid search campaigns to enhance seller acquisition.
- Owning experimental testing design for paid media to derive valuable insights.
- Building and executing campaigns while reporting on outcomes and broader trends.
- Enhancing tracking, data access, and attribution methods to analyze key performance metrics, including ROI.
- Documenting execution and reporting best practices to guide partner teams.
- Collaborating with cross-functional teams, including technical, business, finance, and design experts.
- Proactively recommending optimizations and experiments to boost customer acquisition.
- Measuring and analyzing channel performance to drive impact downstream.
A typical day in this role will involve supporting seller recruitment and success worldwide.
We value
- A commitment to results and an action-oriented analytical mindset.
- A creative problem-solving approach with a can-do attitude.
- A relentless focus on improving customer experience.
- Strong skills in digital marketing and operational excellence.
- The ability to thrive in a fast-paced and ambiguous environment.
- A proven track record of using data-driven decisions to prioritize scalable solutions globally.
- Effective communication skills for updating and engaging cross-functional stakeholders and leadership.
BASIC QUALIFICATIONS
- At least 4 years of professional marketing experience.
- Proficiency in using data and metrics to drive improvements.
- Experience with Excel or Tableau (including data manipulation, macros, charts, and pivot tables).
- Experience in building and executing cross-functional programs or marketing campaigns from concept to completion.
- Ability to manage and evaluate marketing performance across various channels.
PREFERRED QUALIFICATIONS
- Experience collaborating with external partners to develop marketing programs.
- Proven ability to present ideas and gain support across various organizational levels.
- Experience using generative AI tools to enhance efficiency and productivity.
- Experience identifying AI integration opportunities to drive business value.
Amazon is an equal opportunity employer, committed to an inclusive culture that benefits both our employees and customers. Accommodations are available for applicants with disabilities. The base salary for this position is between $109,100.00 and $160,000.00 annually, depending on experience and qualifications.
The address for this position is as follows
- Tempe, AZ
- Arlington, VA
- Seattle, WA
