Manager, Digital Marketing (Digital Content/Ops) - ORIGINS
Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well-being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest-quality ingredients from nature plus non-toxic alternatives and advanced science to create, high-performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.
WHAT WE’RE LOOKING FOR
The Manager, Digital Marketing (Digital Content/Ops) will lead the strategic development and creative execution of high-impact digital campaigns. They will act as the primary strategic liaison between Brand and Digital to ensure creative outputs are aligned, performance-driven, and of the highest quality.
This position will be based out of our Head Office located in Liberty Village and will require candidates to work on-site, 3-days a week.
PAY RANGE
The anticipated base salary for this position is $90,000 to $100,000.
Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.
WHAT YOU’d be doing in this role
- Lead High-Stakes Commercial Moments: Serve as the primary digital strategist for major calendar events, ensuring high-visibility campaigns are executed flawlessly in partnership with Brand.
- Always On End-to-End Strategy: Own the campaign strategy & journey from the strategic brief through to the concept phase, ensuring the core idea translates effectively across all digital touchpoints before execution begins.
- Strategic Alignment: Act as the guardian of the strategy during the production phase, ensuring that the work delivered by Brand and Digital creative teams stays true to the original commercial goals.
- Champion Platform-First Strategy: Move beyond "one-size-fits-all" creative. Define specific content strategies for different channels, ensuring briefs mandate platform-native storytelling (e.g., how a narrative behaves on TikTok vs. a landing page) to maximize engagement.
- Independent Trend Spotting: Proactively monitor the digital landscape using independent research (e.g., Google Trends, social listening, competitor audits) to identify emerging trends before they become mainstream.
- Consumer Insight Integration: Partner with the Research & Insights team to validate findings and uncover unmet consumer needs, directly influencing the Digital Always On calendar and storytelling approach.
- Data-Led Optimization: Track insights and KPIs (ROAS, CTR) to ensure continuous learning, applying a "test-and-learn" agenda to improve future campaigns.
- Support DTC Strategy: Oversee the holistic DTC Strategy, merging feedback and presenting strategies to Brand and Creative leadership to secure approval and ensure execution aligns with the brand vision.
- Cross-Functional Partner: Act as the strategic bridge between digital stakeholders, and creative teams. Translate complex business goals into clear, inspiring briefs that inspires creative teams.
- Strategic Creative Review: Provide the initial layer of review on assets, acting as a gatekeeper to ensure all work answers the brief before reaching final stakeholders.
- Brand Stewardship: Safeguard the brand voice and narrative consistency across all touchpoints, ensuring that "Always On" pushes feel premium and on-brand.
skills and qualifications needed to get the job done
- 3-5 Years of Digital Strategy Experience: Proven track record in Brand Marketing or Creative Strategy, specifically within the Beauty, Fashion, or Lifestyle sectors.
- Expertise in Platform-Native Content: Deep expertise in the social ecosystem (TikTok, Meta, YouTube) with a demonstrated ability to translate high-level brand aesthetics into high-performing, platform-specific creative.
- Data-Driven Creative Intuition: Ability to analyze digital KPIs (CTR, ROAS, Engagement) and translate those metrics into actionable creative feedback that improves performance.
- Expert Briefing & Storytelling: Mastery in writing inspiring creative briefs that bridge the gap between commercial business goals and breakthrough creative concepts.
- Highly Organized Project Management: Exceptional ability to manage the "DTC Strategy Pitchback" and production timelines, ensuring no loss of quality from concept to execution.
WANT TO JOIN US?
Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3
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