Digital Marketing Strategist, AWS Website

The AWS Website team is seeking a skilled and data-driven Digital Marketing Strategist to enhance our AWS Channels Marketing initiatives. In this role, you will collaborate with various stakeholders to create exceptional digital experiences that resonate with our customers. Your focus will be to determine strategies and creative directions for some of our most important website interactions, employing a blend of bespoke creation, consultation on scalable systems, and a roadmap for testing and learning.

The ideal candidate will excel at managing multiple programs simultaneously and possess a proven track record of driving impactful digital experiences and experimental initiatives from concept through execution while adhering to key performance indicators (KPIs). Strong communication skills for engaging with marketing partners are essential, alongside a solid understanding of AWS brand guidelines, website functionalities, and technical capabilities. As the marketer tasked with enhancing customer experiences, you will oversee comprehensive analyses and develop a roadmap for testing and learning. This role is highly visible and impactful, collaborating across AWS Marketing.

Key Responsibilities

• Create exceptional customer experiences across AWS digital platforms.
• Define and enhance strategies with a focus on elevating customer awareness and driving demand for AWS services.
• Collaborate with teams across web, marketing, engineering, UX, product management, and business domains to develop innovative website solutions that align with business objectives.
• Work closely with AWS business intelligence and operations, engineering, partner marketing, and product management to enhance website instrumentation and multi-variate testing.
• Identify and streamline internal web authoring workflows for greater efficiency and standardized processes.
• Apply rigorous quality assurance (QA) methods to ensure that all customer-facing experiences meet exemplary standards prior to launch.

Basic Qualifications

• 5+ years of professional marketing experience (non-internship).
• Experience in leveraging data and metrics to drive optimizations.
• Familiarity with digital marketing practices and content production timelines.
• Proven leadership in website operations and process management.
• Experience with web development tools, particularly Adobe Experience Manager (AEM) or other enterprise content management systems.

Preferred Qualifications

• Proficiency in Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience using platforms involving email, web, analytics, and CRM (such as Marketo, Tableau, Salesforce) for targeted segmentation and demand generation reporting.
• Demonstrated capability in building and executing cross-functional marketing campaigns from inception to execution.
• Knowledge of A/B testing methodologies, particularly related to audience segmentation and targeting.
• Experience in managing production teams and prioritizing work based on intake demands.
• Familiarity with ticketing systems such as Asana, JIRA, or Workfront.

Amazon is committed to equal opportunity employment and does not discriminate based on veteran status, disability, or any other legally protected status. Our inclusive culture empowers Amazonians to deliver exceptional results for our customers. If you require workplace accommodations during the application and hiring process, including support for interviews or onboarding, please contact your Recruiting Partner.

The base salary range for this position in Seattle is $82,700.00 - $137,900.00 USD annually. Your Amazon compensation package will include sign-on bonuses and restricted stock units (RSUs). Final compensation is based on experience, qualifications, and location. Amazon provides comprehensive benefits including medical, dental, and vision insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits during the hiring process.