Marketing & Creative Executive
Location: West London (Office & Studio Based)
Salary: Competitive, dependent on experience
About us
We are an independent women’s footwear brand designing stylish, comfortable shoes sold worldwide through our Shopify website and selected retail partners.
We are a creative, fast-growing business with an in-house studio where we produce photography, video content and marketing campaigns.
We are looking for a talented and highly organised Marketing & Creative Executive to join our team. This is a hands-on role combining graphic design, content creation, video production, email marketing, social media management and campaign planning.
This is a rare opportunity to join a well-established role with a comprehensive handover from the current post-holder, ensuring a smooth transition and excellent training across all aspects of the position.
Key Responsibilities
Marketing Planning & Campaign Management
- Maintain and manage the marketing calendar
- Plan seasonal campaigns, launches, promotions and content activity
- Coordinate delivery across email, social media, paid advertising and website content
- Monitor performance and adapt activity as required
- Work closely with the wider business to ensure campaigns are delivered on time and to a high standard
Email Marketing (Klaviyo)
- Create and manage regular email campaigns (typically two per week)
- Plan, segment, design, build and schedule campaigns within Klaviyo
- Analyse performance and identify opportunities for improvement
- Support the optimisation of customer journeys and automated flows
Paid Social Creative
- Work closely with our paid media specialist to create high-performing advertising assets
- Design static and video creatives for Meta campaigns
- Upload and manage creative assets across Meta platforms
- Manage Dynamic Product Ads (DPA) and support product feed activity
- Utilise feed management tools to deliver campaign messaging and creative variations
Social Media, Content & Video Creation
- Manage and grow the Instagram presence, maintaining a cohesive and engaging feed
- Create, film, edit and publish content across Instagram, Facebook, TikTok and paid advertising channels
- Produce reels, stories, product videos, behind-the-scenes content and campaign assets
- Repurpose content across multiple channels and formats
- Monitor trends and identify new content opportunities
- Collaborate with influencers and content creators to develop engaging branded and user-generated content
Website Content & Merchandising
- Update homepage banners, promotional graphics and seasonal content
- Refresh website content to support campaigns, launches and promotions
- Support website merchandising and visual presentation within Shopify
- Ensure brand consistency across all website touchpoints
Photoshoots & Creative Production
- Support the planning and delivery of seasonal lifestyle shoots
- Source and coordinate models, photographers, stylists and locations
- Create photography, video and behind-the-scenes content for marketing channels
- Ensure all creative assets are delivered on time and aligned with campaign objectives
Skills & Experience
Essential
- Advanced Adobe Photoshop skills including retouching, colour correction and image manipulation
- Strong graphic design skills with a portfolio demonstrating commercial work
- Strong video editing skills using Adobe Premiere Pro, CapCut or similar software
- Experience creating short-form video content for social media and paid advertising
- Experience using Klaviyo or a similar email marketing platform
- Strong understanding of Instagram and social media best practices
- Ability to shoot and edit content using both professional cameras and smartphones
- Excellent organisational and project management skills
- Strong written and visual communication skills
Desirable
- Good working knowledge of Adobe Illustrator, InDesign and Lightroom
- Experience using Shopify
- Experience working with Meta advertising platforms
- Experience managing Dynamic Product Ads (DPA)
- Experience coordinating photoshoots and creative productions
- Experience creating content for TikTok, Instagram Reels and YouTube Shorts
- Experience with motion graphics and basic animation using Adobe After Effects
- Experience within fashion, footwear, beauty or lifestyle brands
Personal Qualities
We’re looking for someone who is
- Creative and highly organised
- Proactive and able to manage multiple projects simultaneously
- Comfortable taking ownership of campaigns from concept to execution
- Detail-oriented with strong design standards
- Commercially minded and understands how creative content drives sales
- Enthusiastic about fashion, branding and digital marketing
- A team player who enjoys working in a collaborative environment
What You'll Get
- Opportunity to make a significant impact within a growing fashion brand
- Creative freedom and ownership of projects
- Access to our in-house studio and content creation facilities
- A collaborative and supportive team environment
This is an exciting opportunity to take ownership of creative and marketing activity within a growing fashion brand, working across content creation, email marketing, social media, advertising and campaign delivery while helping to shape the future of the brand.
