Role: Assistant Brand Manager Location: Mumbai/ Ahmedabad (On-site)This is not a traditional marketing role. You’ll work across branding, content, campaigns, influencer culture, product storytelling, and ecommerce — blending creative thinking with execution.
What You’ll Do
- Work on New Product Development – innovation, launch strategies and packaging (perfumes, makeup and personal care appliances)
- Drive content creation and follower growth across Instagram and emerging platforms - create reels, trend-led content, creator formats, memes, and community-first storytelling
- Assist in content planning, shoot coordination, and campaign execution and analysis what makes content perform - hook rate, retention, relatability, and shareability
- Ideate campaigns, launch concepts, and social-first content ideas
- Create creatives, presentations, social posts, reels – need to have good understanding of design, video editing & creative direction
- Manage listings across website and ecommerce platforms – qualitative and quantitative (coordinate PDPs, product copy, banners, creatives)
- Handle macro creators, UGC creators, and community collaborations - coordinate influencer briefs, timelines, and content approvals
- Support ORM and help build a strong online community around Freed for Barter and Brand SalienceIf these resonate with you:
- Extremely online and culturally aware
- Passionate about beauty, fashion, lifestyle, and Gen Z trends
- Creative-first with strong aesthetic judgment
- Comfortable multitasking across content, shoots, creators, and campaigns
- Understand both branding and performance marketing
- Someone who can think strategically but also execute quickly
- Would love to change the universe of women beauty and want to be a change maker as a marketerSkills Preferred
- Basic design skills (Power point, Photoshop, Canva, Figma, etc.)
- Basic video editing skills (Premiere Pro, CapCut, VN, Final Cut, etc.)
- Understanding of Instagram, short-form video trends, and social storytelling
- Strong visual taste and reference sense
- Good communication/ enthusiastic and coordination skills
