Sony Pictures Networks India is seeking a dynamic and creative professional for the role of Manager – Brand Solutions. The ideal candidate will be responsible for for supporting the planning, development, and execution of integrated brand solutions across network content, working closely with Sales and internal stakeholders to enable deal closures.
The position ensures timely, high-quality delivery of brand integrations and promotions while maintaining editorial integrity, compliance, and client satisfaction.
Location: Mumbai
Experience: 7–10 years in Brand Solutions/Media Sales, preferably in TV, Radio, or Integrated Campaigns (TV + Digital)
Key Responsibilities
- Support Sales team in identifying brand integration and promotion opportunities across channel content
- Assist in preparing integration-led pitches and proposals for clients
- Coordinate with internal teams to enable timely closure of brand solution deals
- Understand client briefs and assist in developing brand integration and promotion solutions
- Work with internal stakeholders to customize solutions based on show/channel requirements
- Ensure solutions align with brand objectives, content guidelines, and channel positioning
- Coordinate with Programming, OAP, Graphics, Production, and external vendors for execution of brand solutions
- Track timelines and ensure availability of brand solution assets
- Support executive producers and production partners to ensure on-ground execution as per plan
- Liaise with Legal, Finance, and Commercial teams to ensure approvals and compliance
- Facilitate smooth communication between Sales, Programming, and Production teams
- Address execution challenges and escalate issues when required
- Support planning and execution of brand promotions through live events and AFPs
- Coordinate logistics and execution for domestic and international client events
- Assist in marketing network content and channels for brand partnerships
- Ensure all brand solutions adhere to editorial, legal, and commercial guidelines
- Monitor quality of deliverables and ensure alignment with approved concepts
- Document learnings and best practices for future brand solutions
Key Metrics
- Number of deals supported/closed
- Conversion rate of proposals
- Client feedback
- Sales feedback
- Quality of proposed solutions
- Timely delivery of brand solutions
- Execution accuracy
- Approval TAT
- Reduction in execution escalations
- Event-based deal closures
- Client satisfaction feedback
- Quality compliance score
- Reduction in rework
Behavioural Competencies
- Innovation and Creativity
- Effective stakeholder management
- Building impactful partnerships
Technical Competencies
- Understanding of brand and media agencies
- Understanding of content
- Understanding of consumer preferences
Why join us?
- Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
- A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels
- Sony Entertainment Television;
- Sony SAB and Sony PAL; Marathi General Entertainment Channel
- Sony Marathi;
- Bangla General Entertainment Channel
- Sony AATH; Hindi Movie Channels
- Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans
- Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel
- Sony YAY!; English Movie Channel
- Sony PIX; Factual Entertainment Channel
- Sony BBC Earth;
- Free Ad-Supported Streaming Television (FAST) channel in the US and Canada
- Sony KAL; Digital entertainment OTT platform
- Sony LIV and the independent production venture for original content and IPs for TV and digital media
- Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount.
In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.
SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
