Chief Marketing Officer

Core Responsibilities

• Develop and execute comprehensive marketing and business growth strategies aligned with Sun
• Crypto’s short- and long-term goals.
• Lead and manage the Marketing Team, including hiring, mentoring, performance tracking, and ensuring alignment across brand, growth, and communication functions.
• Lead cross-functional teams across marketing, product, compliance, and technology to deliver integrated campaigns and data-backed business decisions.
• Design and optimize monetization models, fee structures, and referral programs to maximize revenue and user lifetime value.
• Plan and execute Go-to-Market (GTM) strategies for new features, listings, and product launches across Spot, Futures, and Web3 ecosystems.
• Oversee brand positioning, public relations, and partnerships to build market credibility and strengthen Sun
• Crypto’s brand identity.
• Manage user acquisition and retention funnels through performance marketing, growth hacking, community engagement, and automation.
• Drive data-driven insights and reporting, establishing KPIs and dashboards to monitor marketing ROI, CAC/LTV, and campaign performance.
• Collaborate with leadership on strategic business expansion — identifying new market opportunities, partnerships, and regional growth avenues.
• Work closely with compliance and legal teams to ensure all campaigns adhere to FIU-IND, PMLA, and advertising guidelines.
• Required Skills &

Qualifications

• 7–8 years of experience in business strategy, growth, or marketing roles within Crypto, FinTech, or Stock Brokerage sectors.
• Proven track record of leading cross-functional teams and strategic projects with measurable business outcomes.
• Strong analytical, financial modeling, and decision-making skills using data insights to drive growth strategies.
• Bachelor’s degree or higher in Business, Finance, Economics, or related discipline.
• Deep understanding or keen interest in blockchain, cryptocurrencies, DeFi, and evolving regulatory landscapes.
• Demonstrated experience in designing monetization models, referral systems, and fee optimization frameworks.
• Hands-on experience with growth hacking, funnel optimization, and performance marketing.
• Exceptional communication, negotiation, and stakeholder management abilities.
• Proficiency in Google Analytics, Mixpanel, Tableau, or similar analytics platforms for data visualization and performance tracking.
• Working knowledge of CRM and automation tools for campaign execution and retention.
• Strong grasp of community-driven marketing via Telegram, X (Twitter), Discord, and influencer collaborations.
• Ability to craft and manage public relations, crisis communications, and thought-leadership initiatives.
• Experience managing marketing budgets, tracking ROI, and aligning spend with strategic business outcomes.
• Collaborative mindset with the ability to work effectively with Product, Compliance, Legal, Finance, and Tech teams.
• On site
• Jaipur, Rajasthan