Role & Responsibilities
Job Summary
We're seeking a dynamic Senior Manager to lead our Marketing and Communications team in India, supporting our global business. This is a critical role responsible for implementing marketing and communication strategies that significantly impact Aptia's brand awareness, lead generation and colleague engagement.
This role offers an exciting opportunity to collaborate with highly skilled professionals and passionate industry experts while contributing directly to our success.
This role demands an experienced, proactive resource manager, who can handle the complexities of the pensions administration industry and is passionate about leading a team that supports the business through its industry challenges and opportunities, ultimately driving us to success.
You'll be adept at process and resource management, leading a team, fostering a collaborative and results-oriented environment.
Main responsibilities
- Team management: Lead, mentor, and manage a team of content creators, digital marketers and designers, leveraging and directing their skills to produce quality internal and external communication.
- Marketing Operations: Design, develop and implement effective marketing operations (processes, procedures and systems) that support strong delivery through the team to Group Marketing.
- Workflow allocation: Ensure full utilization of the team resource in India, working with the Group’s marketing teams in the UK and US. Develop processes and systems that support a collegiate team environment.
- Relationship building: Establish and maintain strong relationships across the business – this will include colleagues at all levels of seniority who you will support to achieve business goals through internal and external communications.
- Marketing strategy: Execute a comprehensive employer brand strategy, ensuring verifiable results and alignment with Aptia Group's overall marketing goals and objectives.
- Internal Communications: Oversee and manage the delivery of the Internal Communications strategy for India Internal Communications, and provide significant support for Group.
- Market analysis and strategy: Stay abreast of marketing and industry trends, challenges and opportunities and implement new technologies or strategies that can enhance the business’s competitive edge. Lead efforts to launch new products, including identifying opportunities and designing take-to-market marketing strategies.
- Campaign development and execution: Oversee the planning, execution, and measurement of multi-channel campaigns, including digital, print, events, and more. Implement strategies to generate and nurture leads, supporting the sales team in converting prospects into customers.
- Data-driven decision making: Utilize data analysis to inform marketing and communications decisions, track campaign effectiveness, and optimize future marketing efforts, while implementing metrics and KPIs to measure success and drive continuous improvement.
Required skills
- Minimum 15 years of experience in marketing and communications roles.
- Proven track record of leading teams and managing relationships with senior individuals to achieve significant results.
- Proven experience in delivering services from a marketing team at pace, whilst maintaining a supportive collegiate team environment. Ensuring resource allocation is optimal.
- Demonstrated success in building and growing a brand and successfully engaging colleagues and stakeholders (internal and external).
- Extensive knowledge of various marketing functions, including commercial, content, and SEO, to effectively manage senior individuals in each area and leverage their roles to drive brand growth and engagement.
- Strong strategic planning skills with a history of developing and nurturing teams to support significant business success.
- Excellent written and spoken communication skills, along with the ability to employ these skills to closely support and review internal and external content, ensuring the highest quality at all times.
Personal
- Visionary and proactive mindset
- High levels of energy and enthusiasm
- Thrives in a challenging and fast-paced environment
- Resilient and maintains a positive attitude at all times
