Senior Director Marketing Communications (B2B)

About the Team

JioStar is entering its next phase of growth, building a world-class media and entertainment powerhouse with the ambition to become the leading destination for premium Indian-produced content.

With 600M+ monthly active users in India, the JioHotstar platform has already achieved unmatched domestic scale. The focus now is on leveraging this strong foundation to expand into new products and revenue streams. We are leveraging our best-in-class technology to bring an enterprise grade solution to the global markets serving the needs of streaming customers including media companies, sports leagues, telcos, etc.

Our ambition is to be the go-to technology solution to power video streaming & technology partners.

About the Role

The Marketing Communications lead will spearhead the B2B marketing and communications agenda for JioStar’s Enterprise business, building a strong market narrative around the platform’s capabilities, partnerships, and client impact. The role will focus on strengthening JioStar’s positioning across advertisers, brands, agencies, platform partners, and the broader media and technology ecosystem.

Working closely with Sales, Business Development, and Pre Sales teams, the role will translate commercial priorities into clear and impactful communication strategies across PR, industry platforms, events, roadshows, thought leadership, and client engagement initiatives.

A key part of the mandate will be to create compelling platform and client success stories that support business growth, strengthen market credibility, and drive engagement with enterprise stakeholders globally.

Key Responsibilities

B2B Marketing & Communications Strategy Lead the development and execution of integrated B2B marketing and communication strategies aligned to enterprise business goals. Build clear positioning and messaging for JioStar’s platform capabilities, solutions, and partnerships.

Brand Positioning & Thought Leadership Drive thought leadership initiatives across industry platforms, media, and client ecosystems. Develop content including whitepapers, case studies, leadership articles, presentations, and market narratives that strengthen JioStar’s positioning in the enterprise and platform ecosystem.

PR & External Communications Lead external communication efforts including media engagement, leadership profiling, partner announcements, and industry visibility initiatives. Build strong relationships with media, analysts, and relevant industry stakeholders.

Client & Partner Storytelling Translate platform capabilities, client success stories, partnerships, and experience testimonials into compelling narratives and communication assets that support commercial conversations and business growth.

Events, Roadshows & Industry Engagement Conceptualise and drive participation across industry events, leadership forums, roadshows, and partner engagements. Create impactful communication and engagement programs to strengthen enterprise relationships and market presence.

Sales & Business Enablement Partner closely with Sales, Business Development, and Pre Sales teams to develop pitch narratives, marketing collateral, presentations, case studies, and communication assets that support client acquisition and revenue growth.

Go-to-Market Communications Support new business launches, market expansion initiatives, and strategic partnerships through targeted communication and integrated marketing programs.

Cross-functional Collaboration Work closely with teams across business, product, content, revenue, PR, and leadership to ensure consistency in messaging and alignment across all external communication initiatives.

Performance & Insights Track the effectiveness of communication initiatives across campaigns, PR, events, and stakeholder engagement. Use insights and market feedback to continuously refine communication strategies and improve impact.

Experience & Attributes Required

• 15+ years experience in B2B marketing communications, PR or brand strategy roles, preferably in media, OTT, technology or digital platforms.
• Proven track record of developing brand stories and narratives in complex, multi-market environments, with significant experience leading global/international communications agendas.
• Deep knowledge of PR and media relations, thought-leadership and event-led marketing including global industry platforms and forums.
• Experience working in close collaboration with business, sales and leadership teams to drive commercial outcomes through communication.
• Demonstrable ability to translate complex platform, product or technology propositions into compelling stories.
• Ability to work in a fast paced, high growth environment with a strong execution focus.
• MBA or equivalent experience in marketing, communications, or related domains preferred.

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.