Role: Head of Brand
Brand Strategy, Identity & Integrated Communications
Location: Mumbai
Role Overview
We are looking for a Head of Brand to own and elevate the 360 ONE brand across our Wealth, Asset and Capital businesses. This is a brand-defining leadership role responsible for building brand saliency, distinctiveness and visibility for the overall 360 ONE masterbrand, while ensuring each business - Wealth, Asset Management and Capital - is represented with clarity and consistency.
The role serves as the centre of excellence for brand within the organization - setting the brand narrative, stewarding corporate identity, and shaping the identity of new and existing IPs. It blends strategic vision with hands-on execution leadership, working closely with the founders and the wider marketing team to translate the firm's ambition into a cohesive, premium and unmistakably ownable brand.
This position reports to the Head of Marketing.
Key Responsibilities
Brand Strategy & Saliency
- Define and evolve the brand narrative, positioning and architecture for the overall 360 ONE brand across the Wealth, Asset and Capital businesses.
- Build brand saliency, distinctiveness and visibility, ensuring 360 ONE is top-of-mind and clearly differentiated in a competitive premium landscape.
- Act as the brand centre of excellence — setting standards, frameworks and governance that the entire marketing organization works to.
- Ensure the masterbrand and each business sub-brand are coherently and consistently expressed across every touchpoint.
Campaigns & Communications
- Conceptualize and run integrated, multi-channel campaigns — including ATL (above-the-line) campaigns — that build awareness, consideration and brand equity.
- Lead the planning and execution of integrated marketing campaigns across brand, digital, content, events and partnerships.
- Manage social and creative partners, agencies and production teams to deliver distinctive, high-quality work.
- Own the brand voice and storytelling, ensuring a consistent, compelling narrative across all formats and audiences.
Corporate Identity & IPs
- Steward the corporate identity and visual system, ensuring rigour, consistency and premium craft across all brand assets.
- Shape the identity and brand expression of new and existing IPs — naming, narrative, look-and-feel and go-to-market positioning.
- Establish strong brand governance frameworks across all communication channels and business lines.
Leadership & Collaboration
- Provide both strategic and execution leadership - setting direction while staying close enough to the work to drive quality and craft.
- Work closely with the founders, the Head of Marketing and the entire marketing team to align the brand with the firm's strategic priorities.
- Partner with the internal design studio / creative team to ensure all output reflects the brand's strategic direction and visual cohesion.
- Champion a culture of distinctive, brand-led thinking across the organization.
Experience
- 8-12 years of experience in brand strategy, brand management or integrated marketing, ideally including ATL and large-scale campaign leadership.
- Experience across financial services, wealth management, luxury or premium consumer categories is strongly preferred.
- A clear understanding of the UHNI segment and how to build a premium brand that resonates with affluent and ultra-affluent audiences.
Skills & Attributes
- Strong expertise in brand positioning, narrative development and brand architecture across a multi-business portfolio.
- A keen eye for aesthetics, design craft and premium creative execution.
- The ability to combine strategic thinking with executional leadership - equally comfortable in the boardroom and in the work.
- Proven experience managing agencies, social and creative partners, and cross-functional teams.
- Excellent stakeholder management, with the gravitas to work directly with founders and senior leadership.
