Brand & Content Marketing Manager

The Manager for Marketing will be responsible for Branding and Communications, for the development and successful implementation of a strategic plan and for ensuring that the following strands are brought together under one umbrella.

To take responsibility for the development and implementation of the marketing communication

strategy and creative for the university and to act as 'brand guardian'. To promote and develop the

university's image and reputation amongst its key constituencies including parents and the wider

community. Communications- to oversee and maintain continuous content strategy and feedback with key internal and external stakeholders, ensuring that the university communicates in a consistent, professional, and prompt fashion. Oversight of key literature, the university's website, and its social media.

Events - management of/guidance on all student recruitment and public relations events from open days to speech days, including social events and special occasions.

Roles & Responsibilitie

s• Manage Brand and Communication for the Brand across channel

s• Develop Brand Strategy and Positionin

g• Plan, Develop creative to build awareness and intentio

n• Manage and grow organic brand presence on Social Media Channel

s• Generate content and social media solutions to meet the brand requirement

s• Maintain a content marketing calendar that schedules all aspects of the creation and delivery o

fcontent throughout the year across all platform

s• Stay abreast of current best practices in the industry and review competitor websites t

ocompare their activities with those of own compan

y• Write, Source and Curate articles for our website and social media platform

s• Develop marketing collaterals

.• Plan the marketing and communications strategies for specific target audiences and Conten

tdevelopment mailers, success stories, blogs, and intranet stories for global and sectors regiona

lnewsletters

.• Coordinate and create video testimonials of the students as per the colleges

.

Qualificati

on• 5 - 7 years of experience in marketing and communicatio

ns• Agency background will be preferr

ed• Good understanding of brand and marketi

ng• Passionate storyteller who can persuade, inspire, and create emotional connections with targ

etaudiences as needed to drive behavio

rs• Good understanding of the market and related business verticals of life Education, healthca

reand sports is preferr

ed• Strong project management skil

ls• Outstanding and clear intercommunication skil

ls• Proactive, positive innovative minds

et

About Workplace- Premium Univer

sityLocation - Navi Mu

mbaiWork week - 6days *(alternate saturd

ays)