Senior Marketing Data Analyst

• The Senior Marketing Data Analyst plays a key role in the Global Marketing Analytics team, turning complex marketing, sales, and partner data into clear, defensible insights that support decision‑making across Marketing, Sales, and Revenue leadership
• This is a collaborative, problem‑solving role with end‑to‑end ownership of marketing performance measurement - from data quality and funnel health, through campaign and event analysis, to attribution, pipeline impact, and executive‑level reporting
• Proactively identify issues, patterns, and opportunities in data
• Work comfortably with ambiguity to turn messy data into usable insight
• Share knowledge generously and help others understand what the data means
• Ask “why” as often as “what” and challenge assumptions with evidence
• Care deeply about data quality, clarity, and decision impact
• Own global marketing funnel reporting (Lead → MQL → Opportunity → Pipeline)
• Deliver decision‑ready insights that explain what’s happening and why it matters
• Analyse global, regional, and partner campaign performance across channels
• Maintain marketing attribution logic across HubSpot and Salesforce, documenting assumptions and limits
• Produce executive‑ready reporting for reviews, QBRs, and all‑hands
• Contribute to forward‑looking analysis such as lightweight forecasting and scenario modelling
• Build and maintain Salesforce reports and dashboards used globally
• Work confidently in HubSpot to analyse campaign performance, lead behaviour, and lifecycle progression
• Ensure alignment between HubSpot and Salesforce data and definitions
• Identify data gaps and hygiene issues; partner with Marketing Ops, RevOps, and IT to resolve
• Support enablement through documentation and office‑hours‑style support

Benefits

• Active social and charity initiatives including our matched charitable giving scheme and employee recognition scheme
• 23 days paid holiday plus UK bank holidays, increasing to 25 days after two years’ service
• Additional birthday day off
• Salary Sacrifice pension scheme with 4% employer contribution and minimum 5% employee contribution
• Optional BUPA private medical insurance for you and your immediate family
• Life assurance with a benefit of 4x your annual basic salary
• Employee Assistance Programme offering both on-line and telephone support and resources to you and your family
• Cycle to work scheme