Purpose & Overall Relevance for the OrganizationDrive and accelerate profitable and sustainable market share growth across SEA tthrough the design and execution of cross-functional strategic initiatives.
Elevate organizational effectiveness by simplifying processes and optimizing the operating model to eliminate inefficiencies.
Enable faster, more effective decision-making through strong stakeholder alignment, transparency, and data-driven insights.
Responsible for decoding market dynamics, evangelizing cutting-edge data and AI initiatives, and managing a portfolio of high-impact strategic projects
Key Responsibilities
- Strategic Business Planning and Impact
- Drive the development and execution of the SEA Strategic Business Plan with the GM and leadership team across brand, channels, and enabling functions.
- Lead strategic planning and key projects
- Evaluate, design and implement new or optimized commercial models for SEA and SEA countries.
- Provide robust oversight, coordination, and management of the company’s strategic priorities portfolio using a single, systematic project management approach across the SEA region.
- Lead and drive high-stakes "Moonshot" planning and ambitious strategic frameworks transforming visionary ideas into regional execution.
- Facilitate business reviews, strategy workshops and yearly priorities.
- Change Management / Project and Process Management
- Drive key strategic initiatives and execution end to end across SEA SLT stakeholders.
- Manage risks, escalate decisions, and secure stakeholder alignment.
- Prioritize and coordinate cross-functional initiatives to maximise impact.
- Standardize and simplify processes in line with global guidelines
- Lead and implement organizational and process transformation initiatives to support business objectives.
- Operating Model Evolution and Head Office Management
- Drive the SEA Head Office operating model to support business growth.
- Facilitate SLT governance, management routines, and executive engagements.
- Track, monitor and report key business KPIs for SEA. Act as the connection between regional leadership, local country teams, and global stakeholders to ensure synchronized execution of business goals
- Adapt and deploy Head Office frameworks to SEA.Plan and coordinate Head Office offsites and market visits.
- Business Intelligence
- Leverage data and insights to make strategic choices and identify further growth opportunities.
- Translate analytics into actionable business recommendations.
- Act as the regional champion for Data & Analytics and AI initiatives, fostering a data-driven culture across various departments in SEALeadership & Communication
- Build team capabilities and drive a high-performance culture.
- Lead with strong leadership presence and role model adidas values through effective communication.
- Key Relationships
- GM and Senior Leadership team of adidas SEAEM BD function
- SEA DTC, E-Com, and Wholesale/Franchise, Brand teams
- Country Channel and Brand teams
- EM Commercial Leads and Business Development/PMOSEA and EM Support Functions including IT, Finance, Operations, HR
Knowledge, Skills And Abilities
- Leadership: Proven ability to influence cross functionally and at a senior levels of the organization.
- Strong strategic thinking capability with clear thought leadership approach.
- Sound business acumen.MS Office especially Excel and Powerpoint: Advanced
- High personal impact and effective communication skills that articulate a clear thought process.
Fluent in written and spoken English is a mustRequisite Education And Experience /
Minimum Qualifications
- Minimum 12 years of experience in finance, commercial, strategy, project, or change management within a matrixed, multi-channel or consulting environment
- University degree in business preferably with finance, marketing or sales.
- Industry: Preferably from apparel/footwear/fashion or FMCG industryadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.
- We do not tolerate the harassment or discrimination toward any of our applicants or employees.
- We are an equal opportunity employer.
