Director of Brand Marketing

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows!

We believe everyone deserves to have their best body today and pursue their best life now.

Location/Schedule: This position is based onsite at our Corporate Office in Bellevue, WA, for a minimum of 3 days a week. May work in remote office locations on Wednesdays and Fridays.A career at Sono Bello means being part of a dynamic, high-energy work environment where every team member can make a difference. We love what we do, and it shows.

As the national leader in providing cutting-edge, personalized body transformations, we believe everyone deserves their best body today and the opportunity to pursue their best life now. With over 100 locations, Sono Bello is the largest and fastest-growing cosmetic surgery practice in the nation.

Essential Duties And Responsibilities

• Brand & Digital Advertising Leadership Serve as the brand champion, ensuring a compelling, consistent, and differentiated brand narrative across all paid, owned, and earned channels.
• Translate brand strategy into digital advertising, content, and channel strategies, creating optimized, data-driven, omni-channel consumer experiences.
• Lead brand expression across high-impact digital platforms, including paid social, programmatic display, online video/CTV, search, and CRM, in addition to traditional media.
• Creative Strategy, Testing & Optimization Lead creative development across all advertising and marketing assets, with a strong emphasis on digital ad formats, video, landing pages, and conversion-focused experiences.
• Oversee creative testing frameworks, including multivariate testing, to optimize messaging, formats, and visuals for performance across national, regional, and local levels.
• Partner with media teams to ensure creative and media strategies are tightly aligned for maximum ROI.Agency & Partner Management Manage and inspire internal creative teams and external agency partners, including creative, digital, media, PR, and influencer agencies.
• Oversee development and ongoing optimization of content and user experience for sonobello.com and service-specific microsites, ensuring alignment with brand and conversion goals.
• Ensure agency partners are leveraging best-in-class digital advertising practices, emerging platforms, and evolving consumer behaviors.
• Digital Growth, Social & Emerging Channels Lead expansion of paid social, influencer, ambassador, and digital video strategies to accelerate growth in emerging and priority consumer segments.
• Collaborate with PR, social, and reputation management teams to ensure brand storytelling and consumer engagement are consistent and performance oriented.
• Stay ahead of digital trends, platforms, and technologies to continuously evolve Sono Bello’s digital advertising approach.
• Analytics, Measurement & Performance Management Develop and maintain a predictable rhythm of reporting on brand health, digital advertising performance, creative effectiveness, and media efficiency.
• Establish KPIs and dashboards that connect brand investment to business outcomes, including awareness, engagement, lead quality, and conversion.
• Apply insights to continuously refine creative, messaging, and channel strategies.
• Cross-Functional Collaboration Partner with operations, medical, regional marketing, and executive leadership to translate national brand strategies into localized, digitally enabled executions that drive patient acquisition.
• Help develop and evolve a cohesive brand architecture that aligns master brand, services, and extensions to reinforce the Sono Bello mission.
• Education, Experience, And Skills

Required

Education & Experience Bachelor’s degree required; MBA preferred. 8+ years of experience in Brand Marketing with a strong focus on Digital Advertising, Performance Marketing, E-Commerce, or Retail. 6+ years leading marketing teams, creative teams, and agency partners. Demonstrated experience managing large-scale digital advertising budgets and performance optimization.

Core Competencies Deep expertise in omni-channel and digital advertising, including paid social, search, online video/CTV, programmatic, and CRM, integrated with TV and audio. Strong understanding of marketing analytics, attribution, and financial metrics used to manage and optimize marketing investments.

Proven ability to take programs from insight and strategy through execution, testing, optimization, and measurement. Exceptional creative judgment with a strong point of view on digital storytelling and performance-driven creative. Demonstrated success in testing and optimizing creative assets at national, regional, and local levels.

Leadership & Attributes Highly analytical and strategic, with the ability to blend data-driven insights and creative intuition. Strong creative leadership and management skills. Passion for digital marketing and a continuous desire to grow digital acumen. Proven people leader with a track record of talent development and engagement.

Collaborative, adaptable, and comfortable operating in a fast-paced, evolving environment. Results-oriented with a strong bias toward action and accountability. High integrity, intellectual curiosity, and commitment to excellence.

Work Environment

Work onsite at the Corporate Office in Bellevue, WA for a minimum of 3 days a week. May work in remote office locations on Wednesdays and Fridays.

Compensation

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $174,000 - $217,000 + Bonus.

Benefits

MedicalDentalVisionLife Insurance401KEAP

Compensation Range

$174,000 USD - $217,000 USDPay may vary by location, and actual compensation depends on factors like qualifications, experience, skills, and business needs. Sono Bello may adjust this range in the future. Full-time employees may also receive benefits such as incentives, equity, health coverage, 401(k) matching, paid time off, and parental leave.

Benefits Package includes Medical, Dental, Vision, Life Insurance, 401K, EAP, PTO, and Paid Holidays. (Benefits eligibility may vary based on employment status.)For applicants located in CA: link