A global financial services provider is seeking a Digital Marketing Executive to design and implement B2B campaigns covering – social media, SEO, paid media and website. In your role you’ll assist the business achieve its ambitious growth target for 2026 and beyond.
Responsibilities
- Plan, execute, and optimise multi-channel campaigns (email, social media, digital advertising, and engagement initiatives) to generate high-quality sales leads.
- Deliver digital campaigns aligned to business objectives across regions that require assistance e.g. lead acquisition and brand awareness.
- Plan and deliver social media strategy (organic and paid), including building and maintain audience profiles for each industry sector to enable best in class promotional activity.
- Support the team with LinkedIn, Google Ads and ABM.Assist in executing the email marketing automation for group & digital channels.
- Work with the wider Marketing team to execute and manage the recommended paid search and social activity to support campaign lead generation.
- Track and evaluate the performance of our digital marketing activities (email, search and social) to continually optimise results and lead generation, evaluate ROI and make recommendations for ongoing improvements
- Define guidance and best practices for the Marketing teams to ensure digital content is developed and leverages keyword research that will positively influence search engine rankings
- Champion best practice, capture learnings, standardise reporting and support regional marketing teams with their activity as appropriate
Requirements
- An understanding of B2B ecommerce essential
- Financial services, insurance, consultancy or other B2B markets would be considered Hands-on experience essential LinkedIn and Google Ads experience essential Team player with strong stake-holder management experience essential
- Experience of working in a fast-paced business at this level or equivalent
- A degree or equivalent in marketing or marketing-related subject or an alternative marketing qualification
- Excellent standard of verbal and written communication
- Ability to prioritise and work across multiple projects.
- Ability to deal with/influence key influencers and decision makers.£45-55,0003-days in the office
