About Watermelon: Watermelon is building the operating system for the food supply chain, connecting restaurants, suppliers, and financial partners so food trade becomes faster, fairer, and more resilient across the region. From marketplace tools to financing and data, our ecosystem helps F&B businesses run smarter every day.
Why it’s a great place to join:
We’re a lean, hands-on team where performance marketers see the full funnel, ship experiments quickly, and directly influence revenue, product and brand direction. You’ll work closely with the marketing team—owning strategy, execution, and reporting instead of being a small cog in a huge machine.
What we’re looking for: We’re hiring a mid‑level Performance Marketing Executive who is strong in paid acquisition, client retention, SEO, and CRO, and comfortable wearing multiple hats across channels and analytics. You should be equally excited about building campaigns, digging into data, and turning insights into clear recommendations for the business.
Role & responsibilities:
- Plan, launch, and optimize paid campaigns across Google (search/display) and paid social to drive qualified leads and signups.
- Own day‑to‑day performance monitoring: track KPIs, build simple dashboards, and suggest budget or bidding changes based on ROI.
- Lead on‑site SEO basics: keyword research, meta and on‑page optimisation, internal linking, and content briefs that align with business goals.
- Run CRO experiments across key landing pages: identify drop‑offs, propose hypotheses, set up A/B tests, and summarise results with clear next steps.
- Plan and execute simple retention and re‑engagement campaigns (email, WhatsApp, remarketing) to reduce churn, upsell existing clients, and increase repeat usage, using clear, measurable KPIs for success.
- Collaborate with content, design, and sales to brief creatives, align messaging, and ensure consistency across performance, SEO, and lifecycle campaigns.
- Regularly report what’s working, what’s not, and what you’ll test next—turning channel data into simple, actionable insights for non‑marketers.
- Keep an eye on competitors and benchmarks, but ground decisions in our own data, unit economics, and customer behaviour.
- Pitch and prioritise new ideas for growth experiments across paid, organic, and conversion funnels.
Qualifications & experience:
- ~2–4 years experience in performance or digital marketing, ideally in B2B, SaaS, or marketplace businesses.
- Hands‑on experience managing campaigns in Google Ads and Meta Ads, with a track record of improving CPA/ROAS.
- Solid working knowledge of SEO fundamentals (keyword research tools, on‑page optimisation, basic technical hygiene).
- Comfort with analytics tools such as GA4 and basic dashboards (Looker Studio/Data Studio or similar).
- Practical exposure to CRO: A/B testing, funnel analysis, and using heatmaps or session recordings is a strong plus.
- Strong written communication skills for ad copy, landing page briefs, and concise performance summaries.
Qualities that will help you succeed at Watermelon:
- Full‑stack mindset: happy to switch between strategy, execution, analysis, and documentation in the same week.
- Data‑driven but practical: you can make decisions with imperfect information and iterate quickly.
- Ownership: you treat channels and budgets as if they were your own, and proactively flag risks and opportunities.
- Curiosity: you regularly test new formats, audiences, and ideas instead of repeating the same playbook.
- Collaboration: comfortable working closely with founders, product, and sales, and explaining marketing decisions in plain language.
If this sounds like you, share your CV/portfolio and a brief note on one campaign or experiment you’re proud of—and the numbers behind it.
