E-Commerce Digital Marketing Manager

The company

Swatch embraces the values that coexist in the worlds of art, design, fashion and technology; and lends to them its own spark of creativity. Thus, Swatch is considered a canvas upon which a myriad of expressions have been applied. Cutting edge style, trend setting looks and technology friendly accents have all added to the amazement of owning a Swatch.

Job description

As the

E-Commerce & Digital Marketing Manager

, you will lead the execution and optimization of online sales channels and digital marketing initiatives, ensuring a seamless and engaging customer journey. Reporting to senior leadership, you will oversee e-commerce operations, digital campaigns, website performance, and cross-functional coordination to drive revenue growth, brand consistency, and operational excellence.

Starting base pay of $65,000.00 - $70,000.00 plus annual performance bonus.

Benefits

• Health benefits, including dental and vision coverage
• RRSP contributions with company match
• Company discount
• Life insurance
• Paid vacations
• Paid sick days

Responsibilities include

• E-Commerce Operations Management:

Oversee day-to-day online business operations, including order flow, payment processing, inventory accuracy, and website functionality; implement quality control checks and ensure timely release of orders.

• Customer Experience & Service Leadership:

Manage inbound customer enquiries (email and phone) in English and French across pre-sale, transactional, and post-sale touchpoints; ensure high service standards and efficient resolution of issues related to payments, delivery, returns, and exchanges.

• Digital Marketing Strategy & Execution:

Plan, manage, and forecast digital marketing initiatives across channels; oversee campaign execution, optimize performance, and identify opportunities to drive traffic and increase conversions.

• Analytics & Performance Optimization:

Analyze website and campaign performance using tools such as Google Analytics; track KPIs (traffic, conversion, sales), generate insights, and implement strategies to improve performance.

• SEO & Social Media Management:

Lead search engine optimization efforts, including keyword strategy and content optimization; oversee content planning and publishing for social media platforms (e.g., Facebook, Instagram) to drive engagement and brand awareness.

• Cross-Functional Collaboration:

Partner with Marketing, IT, Finance, Customer Service, Warehouse, and Logistics teams to troubleshoot issues, streamline processes, and ensure accurate transactional and financial data capture.

• Global Coordination & Localization:

Collaborate with HQ and international web teams (including Switzerland) on site design, functionality, and content; adapt global assets and layouts for local market relevance while maintaining brand consistency.

Working Conditions

This role is fully on-site and primarily office-based, requiring extended periods of computer use, digital coordination, and data analysis. The position involves prolonged sitting and moderate physical activity associated with standard office tasks.

While this position has a low risk of injury, the position requires lifting, pushing, pulling and holding (up to 35 lbs and above with appropriate support) of boxes and store fixtures, as well as, significant focus when completing paperwork, cash management or using the POS.

Employment Status

Full-Time: 40 hours per week. Flexibility is required during peak periods, major campaign launches, and promotional events. Occasional overtime may be necessary to support business needs.

Profile

• Strong leadership and ownership mindset with the ability to drive initiatives end-to-end.
• Excellent communication skills (written and verbal) in English and French.
• Highly analytical with a data-driven approach to decision-making.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Proactive, solutions-oriented, and comfortable working in a fast-paced environment.
• Collaborative team player with strong cross-functional influence.

Professional requirements

• Bachelor’s degree in Business, Marketing, E-Commerce, or a related field (preferred).
• 4–7 years of experience in e-commerce, digital marketing, or omnichannel retail environment.
• Proven experience managing digital campaigns and online sales channels.
• Hands-on experience with e-commerce platforms and CMS tools.
• Familiarity with ERP systems and online payment processes.
• Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics).
• Experience with SEO, email marketing, and social media strategy.