We are looking for a strategic marketing leader to shape and elevate the market presence of a growing financial services firm in Seattle, Washington. This role will guide brand positioning, build targeted demand generation programs, and develop go-to-market plans that support business growth.
The ideal candidate brings strong commercial insight, a data-driven mindset, and the ability to lead high-impact B2B marketing initiatives.
Role: Head of MarketingRole type: Direct hireLocation: Seattle, WA | 80% OnsiteStart Date: Targeting early July
Responsibilities
- Develop and lead a comprehensive marketing strategy that strengthens brand recognition and supports revenue goals across the business.
- Define and execute go-to-market plans for new and existing offerings, ensuring alignment with business priorities and target audiences.
- Create and optimize multi-step nurture campaigns that engage prospects and move them effectively through the sales funnel.
- Oversee brand messaging and positioning to ensure a consistent, credible presence across all marketing channels and customer touchpoints.
- Direct digital marketing initiatives, using performance data and market insights to improve campaign effectiveness and return on investment.
- Partner closely with sales and executive leadership to align marketing efforts with growth objectives and pipeline development.
- Establish key performance indicators and use analytics tools to measure results and inform decision-making.
- Lead, mentor, and develop the marketing function, fostering strong execution, accountability, and continuous improvement.
Requirements
- 10+ years of progressive marketing experience, including leadership responsibility within B2B environments.
- Experience in financial services or a regulated industry is strongly preferred.
- Familiarity with AI/LLM search optimization and emerging digital marketing trends.
- Experience with investor communications, earned media, PR, or industry awards programs.
- Experience marketing to financial advisors, broker-dealers, BGAs, IMOs, RIAs, or institutional investors.
- Experience building and executing brand, content, and demand generation strategies for a financial services, fintech, or professional services organization.
- Proven success developing marketing strategy, brand positioning, and demand generation programs for growth-focused organizations.
- Strong background in digital marketing with experience managing integrated campaigns across multiple channels.
- Demonstrated expertise in B2B marketing, including lead nurturing and go-to-market execution.
- Ability to use marketing data and reporting tools such as Google Analytics to evaluate performance and guide strategy.
- Excellent communication and cross-functional collaboration skills, with the ability to influence senior stakeholders.
Benefits
Competitive medical, dental, and vision coverage401(k) with company matchGenerous paid time off and company holidaysPaid parental leavePaid bereavement leaveJury duty, voting, and military leaveTravel allowance
