Sales Development Representative

Leading Fire Safety and Data Collection Enterprise | Sales Development Representative | London(Hybrid) | £40-55K Base + OTE £60-75K

About the Company

Our partner is a fast-growing B2B SaaS company that has doubled in size every 12 months and is now entering its next phase of growth. As their user base expands across housing, fire safety, facilities management, and retail, they recognise the need to formalise processes while maintaining the responsive, honest, and personable service their customers value.

While some internal systems are still evolving, the team has no desire to become weighed down by bureaucracy. They want to improve operations in a way that preserves the culture and agility that’s made them successful. Their product is widely regarded as the most comprehensive and usable in its space, and they’re proud to be genuinely driving change – especially in the fire and building safety space.

About the Role

As their first dedicated Sales Development Representative, you will have the opportunity to build a function from the ground up rather than slot into someone else’s playbook. This role is ideal for a driven and process-minded individual who wants real ownership of how leads are worked, how pipeline gets built, and how the engine scales as the business grows.

Our partner is already strong on the things that are hard to build: a product their customers depend on, deep credibility in their market, and a steady flow of interest from events, inbound enquiries, marketing campaigns and industry connections.

What they don’t yet have is anyone whose explicit job is to turn all that demand into qualified pipeline. Right now, when demos pick up, outreach stops. Leads from major events decay before they’re properly worked. Marketing generates interest that doesn’t always translate cleanly into sales. That is the problem this hire will solve.

This is NOT a generic outbound role chasing activity metrics or dialler quotas. It is a building role for someone who finds satisfaction in shaping a process, getting the CRM working properly, and converting genuine interest into qualified conversations – rather than spraying cold outreach into the void.

Responsibilities

• Own the response to every inbound demo request and enquiry, with the speed and consistency that turns interest into a booked conversation.
• Work event and campaign leads systematically, so investment in industry events and marketing actually translates into pipeline.
• Run targeted outbound prospecting into the segments the business wants to grow, across safety, compliance and property.
• Qualify every lead against clear criteria, and hand the right ones cleanly into the sales pipeline.
• Keep the CRM accurate and consistent so the business can see what is working, where the gaps are, and where to invest next.
• Build and refine the process as you go. This role gets to shape how it is done, not just follow what someone else wrote.

Requirements

• 1–3 years of experience in a B2B SaaS outbound or sales development role.
• Industry experience in safety, compliance or property is a bonus, but not essential – this is a process-driven role.
• Disciplined with CRM hygiene and structured outreach tools.
• Numerate, tech-savvy and self-directed, but happy to work to a defined process once it is set.
• Comfortable picking up the phone, not just sending emails.
• Curious, organised, and motivated by ownership rather than activity targets.A team player who wants to help build something, rather than slot into someone else’s machine.
• Benefits£40,000 - £55,000 DOE, with OTE of £60,000 - £75,000Commission structure rewarding qualified demos booked
• Hybrid working arrangement
• The chance to be the first dedicated SDR and shape the function from day one
• Opportunity to contribute to the growth of an innovative product in the fire and building safety sectors
• Immediate start date