Digital Marketing Manager

Please only apply if you have the current right to work in the UK and if you are available to work full-time, and in person, in Wimbledon for 3 days.

Join the magic at BiscuiteersBiscuiteers is the award-winning luxury gifting brand often called the NET-A-PORTER of biscuits. Since 2007, we’ve been hand-icing joy into every biscuit—around 3 million in 2025 alone.

Alongside our thriving eCommerce business, we run a Notting Hill boutique and ‘School of Icing’ experiences, and partner with corporate and wholesale clients on bespoke creations.

Guided by our values—Innovative, Collaborative, Entrepreneurial and Driven—we bring creativity, energy and results into everything we do.

The Role

Digital Marketing ManagerWe’re looking for a hands-on, performance-driven Digital Marketing Manager to execute the paid media and CRM strategy. Working closely with the Head of Marketing, you’ll turn the strategy into high-quality campaigns, optimisation, and reporting.

What you’ll do:

Paid MediaPlan and manage Meta and Google Ads campaignsLead full campaign setup, including:

• Audience development and segmentation
• Creative testing structure
• Campaign architecture and tracking implementation
• Conversion event setup and optimisation
• Allocate budgets and ensure accurate tracking and attribution
• Partner with creative teams to develop high-performing content
• Support testing across additional channels (e.g. OOH, print, radio)
• CRM & Lifecycle
• Execute CRM across email, SMS, push, and print
• Build and optimise automated journeys (welcome, retention, loyalty)
• Improve segmentation, personalisation, and repeat purchase
• Align CRM with paid media for full-funnel growth
• Support loyalty programme communications
• Reporting & Analysis
• Produce clear dashboards and regular performance reports
• Track KPIs (ROAS, CPC, CPA, CVR)
• Turn insights into actionable recommendations
• What you’ll bring:5+ years in performance/digital marketing (ideally retail)
• Experience in a fast paced, entrepreneurial environment, ideally in Retail.
• Strong hands-on experience with Meta & Google Ads
• CRM and lifecycle marketing expertise (e.g. Klaviyo, HubSpot)
• Analytical, data-driven mindset with testing experience
• Confident managing budgets and presenting insights
• Why you’ll love it here:

We’re a creative, fun-loving bunch who work hard, celebrate big, and genuinely care about each other and the planet. Here’s how we sweeten your working day:

• Shopping – 35% staff discount on all our beautiful products
• Food
• Daily breakfast provided to keep you fuelled
• Travel
• Cycle to Work Scheme available
• Bring your friends
• Staff referral scheme with up to £500 reward
• Birthday treats
• A gift to celebrate your special day
• Social life
• Annual staff party, Christmas lunch, and Biscuiteer Awards
• The Future
• Automatic pension contributions with ethical fund options