Product Marketing Manager

About Us

We are the independent expert in assurance and risk management. Driven by our purpose, to safeguard life, property, and the environment, we empower our customers and their stakeholders with facts and reliable insights so that critical decisions can be made with confidence.

As a trusted voice for many of the world’s most successful organizations, we use our knowledge to advance safety and performance, set industry benchmarks, and inspire and invent solutions to tackle global transformations.

About Energy SystemsWe help customers navigate the complex transition to a decarbonized and more sustainable energy future. We do this by assuring that energy systems work safely and effectively, using solutions that are increasingly digital. We also help industries and governments to navigate the many complex, interrelated transitions taking place globally and regionally, in the energy industry.

About The Role

We are seeking a Product Marketing Manager to join our Plant Business Line team. In this role, you will own how we compete and win in the market—defining where we play, how we position our solutions, and how we translate product capabilities into differentiated customer value.

You are accountable for transforming product reality, customer insight, and market dynamics into clear, consistent, and commercially effective go-to-market execution.

As a strategic leader across Product Management, Sales, Customer Success, and Marketing, you will serve as the central commercial authority for the business, ensuring alignment and driving decisions on segmentation, positioning, messaging, and go-to-market strategy.

About The Role

Reporting to the Plant Business Line Director, you will act as the voice of the customer, working closely with customers to understand their needs, communicate product value, and define how we differentiate from competitors.

You will build and operate the market insight engine for the business—ensuring that all commercial decisions are grounded in validated customer, market, and competitive evidence. Acting as a central commercial hub, you will synthesize insights into clear positioning, messaging, and sales enablement strategies.

Key Responsibilities

• Market insight & strategy
• Own customer personas and value propositions, including USPsLead customer, market, and competitor research in collaboration with Sales
• Translate insights into positioning, differentiation, and commercial strategy
• Support market segmentation and sizing activities
• Go-to-market & product positioning
• Own and orchestrate product launches and go-to-market plans (Product, Price, Place)
• Define product positioning and differentiation in collaboration with Product Managers
• Define product distribution strategy (traditional, digital, omni-channel)
• Messaging & marketing alignment
• Own the messaging strategy (in collaboration with Marketing Communications and Sales)
• Partner with Marcom to define communication priorities, strategy, objectives, and content plans
• Champion products internally and ensure consistent communication across teams
• Sales enablement & content
• Create and enable sales tools (presentations, demos, materials) in collaboration with CSM and PdCSupport digital sales processes and digital commerce initiatives
• Develop content for external channels, including third-party conferences
• Collaboration & performance
• Collaborate across Product Lines and Business Areas to identify joint opportunities
• Align cross-functional teams without direct authority
• Measure and analyse marketing effectiveness and campaign performance, reporting insights to stakeholders

What we offer

We offer a meaningful role with one of Norway’s most attractive employers, where you can contribute to work that makes a real impact. You will be part of a strong and supportive company culture with a clear emphasis on competence development, surrounded by great colleagues who value teamwork and collaboration.

Our diverse team gives you the opportunity to work alongside highly experienced experts as well as young, enthusiastic talents, creating a dynamic and inspiring environment.

You can expect an attractive total compensation package, along with an international working environment that provides exposure to global projects and stakeholders. We support flexible working hours and place strong emphasis on maintaining a healthy work–life balance.

In this role, you will engage in interesting and challenging projects both nationally and internationally, while being part of a world-leading company with more than 15,000 employees worldwide and headquarters in Norway.

We also offer strong opportunities for growth and development, enabling you to further build your competencies and pursue your ambitions within DNV.DNV is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without regard to gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion.

Diversity is fundamental to our culture and we invite you to be part of this diversity.

About You

• Experience & qualifications
• Bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field (Master’s degree is a plus)
• Solid experience (typically 6+ years) in Product Marketing, Strategic Marketing, Commercial Strategy, or a similar B2B role, ideally within technical, industrial, SaaS, or energy-related environments
• Proven ability to develop and execute go-to-market strategies that drive commercial growth
• Strong understanding of market segmentation, customer journeys, and value-based positioning, with the ability to translate insights into actionable strategies
• Experience working cross-functionally with Product Management, Sales, Customer Success, and Marketing teams in a global or matrixed organization
• Familiarity with customer research, competitive analysis, and sales enablement practices
• Key competencies
• You bring a strong balance of strategic thinking and hands-on execution, combined with:
• Strong commercial mindset combined with deep customer understanding
• Excellent analytical skills with the ability to synthesize complex information into clear direction
• Strong communication and storytelling skills, with the ability to influence and align stakeholders
• High level of ownership, with a proactive and results-oriented approach
• Collaborative mindset with the ability to work effectively across teams without direct authority
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment
• Security and compliance with statutory requirements in the countries in which we operate is essential for DNV. Background checks will be conducted on all final candidates as part of the offer process, in accordance with applicable country-specific laws and practices.