Digital Marketing Manager

该职位来源于猎聘 1.

Job Responsibilities

• 1） Develop and implement comprehensive digital marketing strategies(SEO, SEM, social, content), regularly evaluate and adjust based on market changes and business needs.2）Responsible for website SEO optimization, conduct keyword research, optimize website content and structure, and increase natural search traffic.3）Manage and optimize paid search ads, conduct keyword bidding management, optimize ad copy and landing pages, and increase click-through rate and conversion rate.4）Formulate and implement social media strategies, manage and optimize social media accounts, publish high-quality content, enhance brand influence on major platforms, and increase user engagement and interactivity.5）Develop and implement content marketing strategies, including articles, white papers, case studies, and video content, manage the content creation team, and ensure content quality and timeliness.6）Monitor various activity indicators, collect and analyze relevant data, generate regular reports, propose actionable recommendations, and provide data support for management decisions.

Job Requirements

• 1）Bachelor’s degree or above, marketing, communication or related majors preferred. 2）Excellent Chinese and English writing and speaking skills.3）At least 3 years of digital marketing experience, proven track record in executing successful campaigns (e.g., ROI improvement, traffic growth), familiar with digital marketing channels, proficient in digital marketing tools, and able to propose effective marketing strategies and solutions.4）Strong data analysis skills, strong logical thinking, clear organization, good at thinking, exploration and learning.5）Strong project management ability and team spirit, high sense of responsibility and professionalism. 该职位主要负责制定并执行全面的数字营销策略，通过管理搜索引擎优化（SEO）、搜索引擎营销（SEM）、社交媒体营销以及内容营销等多渠道，提升品牌在线知名度、增加流量、提高用户参与度，进而推动业务增长，确保营销活动的有效性和高质量。 一、 岗位职责： 1. 制定和执行涵盖SEO、SEM、社交媒体营销和内容营销的全面数字营销策略，定期评估并根据市场变化及业务需求进行调整； 2. 负责网站SEO优化，开展关键词研究，优化网站内容和结构，提升自然搜索流量； 3. 管理优化付费搜索广告，进行关键词竞价管理，优化广告文案和着陆页，提高点击率和转化率； 4. 制定执行社交媒体策略，管理优化社交媒体账户，发布高质量内容，提升品牌在主要平台的影响力，提高用户参与度和互动性； 5. 制定执行内容营销策略，涵盖文章、白皮书、案例研究和视频内容等，管理内容创作团队，保障内容质量和时效性； 6. 监控各项活动指标，收集分析相关数据，生成定期报告，提出改进建议，为管理决策提供数据支持。 二、 任职要求 1. 本科及以上学历，市场营销、传播学或相关专业优先。 2. 优秀的中英文书写和口语能力。 3. 至少3年以上的数字营销经验，有成功的数字营销项目经验，熟悉数字营销渠道，熟练掌握数字营销工具，能提出行之有效的营销策略和解决方案。 4. 擅长数据分析，逻辑思维强，条理清晰，善于思考、探索和学习。 5. 强大的项目管理能力和团队合作精神，高度的责任心和敬业精神。