As the Brand and Content Manager, you will play a crucial role at GHP. Your mission will primarily focus on maintaining brand consistency, managing digital and print marketing campaigns, producing marketing collateral, coordinating signage and vendor production, supporting photography and 3D tour projects, and assisting with overall property marketing operations.
The ideal candidate is a highly organized and creative marketing professional with strong graphic design capabilities, experience managing multiple projects simultaneously, and the ability to collaborate effectively with property teams, leasing teams, vendors, and leadership in a fast-paced environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Included are the following but are not limited to the job specifications contained herein, other duties may be assigned.
Reports To: Director of Marketing
Content Creation and Management
- Lead end-to-end content creation process—strategy, concept, writing, editing, and publishing—across all channels, ensuring brand consistency and quality standards.
- Design and produce marketing materials utilizing Adobe Creative Suite and Canva including but not limited to: flyers, brochures, print and digital advertisements, website graphics, resident and prospect communication.
- Oversee daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives.
- Create print-ready advertisements and coordinate publication deadlines and vendor requirements.
- Create and publish content for property social media platforms, blogs etc..
- Develop, oversee, and optimize content across formats (social media, blogs, press releases, emails, videos, etc.) to support growth, brand visibility, and enhance SEO.
- Direct and edit videos to ensure they are both engaging and informative, contributing to a cohesive content strategy that resonates with our target audience.
- Schedule, organize, and upload digital assets for efficient content management.
- Conduct A/B testing to refine strategies and improve performance.
- Develop initiatives to increase conversion and retention.
- Review websites, collateral, ILSs, and ads for brand presentation.
- Lead mobile and online experience development, collaborating with the Marketing Manager to craft a compelling user journey.
- Create, schedule, and manage digital signage, music, etc. at the properties
- Manage the full lifecycle of marketing emails, including concept, writing, and design, ensuring brand consistency and customer engagement
Brand and Creative Management
- Approve all field level designs to ensure alignment with brand standards
- Oversee and maintain company communications and brand assets, maintaining a strong, unified brand voice.
- Coordinate professional photography, videography, drone shoots, and 3D virtual tour projects for residential properties.
- Design and/or manage production of all marketing collateral, signage, and ads.
- Assist property with designs in Canva.
- Manage all touchpoints to further engagement, conversion, and retention
- Assist with resident and company events as needed
- Manage all content, creative, and SEO agencies, as well as production vendors
Social Media Management
- Manage Meta Business and Google Business accounts.
- Grow audiences on platforms including YouTube, Instagram, Facebook, LinkedIn, Reddit, WeChat, and X.
- Develop paid social ads alongside the Marketing Manager on strategy and execution.
- Search Engine Management:
- Conduct keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices.
- Review SEO monthly for all properties, with focus on lease-ups and special projects.
- Create content for Gemini/Google’s generative algorithms.
- Collaborate with cross-functional teams to produce impactful, SEO-rich content, including blogs, emails, SMS campaigns, and social media posts.
PROFESSIONAL REQUIREMENTS
- Minimum 3 year of content marketing, content management, and SEO principles, including keyword research, on-page optimization, link building, and technical SEO
- Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach to measuring content effectiveness
- Experience using CMS (e.g., WordPress) and/or DAM preferred
- Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
- Proficiency in Canva and digital content creation platforms.
- Strong understanding of branding, typography, layout design, and visual consistency.
- BS/BA degree in Marketing and/or related field preferred.
- Proficient in MS Office Suite.
- Exceptional writing, editing, and proofreading skills
- Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines
PHYSICAL REQUIREMENTS
- Must be able to regularly travel to multiple property locations as well as company meetings and conferences which may include air travel.
- Frequently move/traverse, ascend/descend stairs in/around apartment homes and community.
- Occasionally lift/move/carry up to 25lbs with/without assistance.
- Frequently lift/move/carry 5lbs.
- Constantly communicate, converse and exchange information.
- Ability to remain in a stationary position for extended periods of time.
- Ability to observe details at close range (within a few feet of the observer).
- Constantly operates computer and other office machinery.
COGNITIVE OR MENTAL REQUIREMENTS
- Reading;
- Writing;
- Strong math skills;
- Ability to communicate clearly;
- Ability to deal with complex issues;
- Attention to detail
ELIGIBILITY REQUIREMENTS
- Must have unrestricted work authorization to work in the United States; and
- Must be willing to submit to a background investigation.
Salary Range
$70,000-$80,000. per year, DOE.
Benefits
- 100% Employee coverage options for Medical, Dental, Vision.
- 401(k) plan with employer match
- Robust Paid Time off benefits: Vacation, Sick Days, Holidays and Personal Days.
- Employee Assistance program
- Tuition Assistance
- Dependent Care and Medical Flexible Spending Accounts
- Life & AD&D Insurance
- Pet Insurance
- Employee Exclusive Discounts
- Lucrative referral bonus program
